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12 In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us that Google is looking at ways to measure brand awareness in search. Gary Illyes said this when we asked about how Google sources featured snippets with Google...

Live Webcast: Thursday, October 20, 2016 – 01:00 PM EDT (10:00 AM PDT) Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join...

Live Webcast: Thursday, October 20, 2016 – 01:00 PM EDT (10:00 AM PDT) Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join...

If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting concept but one that requires a ton of research, planning and grunt work. It also might not be right for your business. This guide from...

If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting concept but one that requires a ton of research, planning and grunt work. It also might not be right for your business. This guide from...

Siri, Cortana and Alexa are virtual assistants with female personas — though Siri can be a man, too. Until today, Google voice search didn’t have an identity or persona, though it has a female voice. That is changing with the official rollout of Google Home. For the launch of...

Call tracking, now generally rebranded as “call intelligence” or “call analytics,” went from being a novelty in the SEM world a few years ago to a perceived commodity today. However, the benefits of using call analytics extend well beyond campaign optimization into operational...

Call tracking, now generally rebranded as “call intelligence” or “call analytics,” went from being a novelty in the SEM world a few years ago to a perceived commodity today. However, the benefits of using call analytics extend well beyond campaign optimization into operational...

No news flash here. Marketing teams cannot afford to exist in silos. Paid search and social are no exception. You can amplify the reach of both of these channels by combining your efforts and leveraging data from each together. In the SMX East session, “Using Paid Search and...

No news flash here. Marketing teams cannot afford to exist in silos. Paid search and social are no exception. You can amplify the reach of both of these channels by combining your efforts and leveraging data from each together. In the SMX East session, “Using Paid Search and...