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Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team. The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers...

Email marketing is an extremely cost-effective marketing tool and when used properly. In order to effectively discuss email marketing, it must first be defined. Email marketing as it will be discussed in this article is defined mainly as sending out newsletters or e-zines to your...

Facebook is working to make Facebook Events a more useful what-to-do app. It is announced by the company for an update to its iOS app in 10 major US cities. It enables people to browse through Facebook Events in their location.   In the Events dashboard a new discovered...

Google is following its Halloween Magic Cat Academy doodle by marking Mexico’s Día de los Muertos, the Day of the Dead holiday honoring, as Google puts it, “… the mysteries of life and death.” The two-day holiday, which starts the first of November, began in Mexico as a way to...

Google is following its Halloween Magic Cat Academy doodle by marking Mexico’s Día de los Muertos, the Day of the Dead holiday honoring, as Google puts it, “… the mysteries of life and death.” The two-day holiday, which starts the first of November, began in Mexico as a way to...

When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they...

When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they...

Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage the breadth and depth of your martech stack and how...

Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage the breadth and depth of your martech stack and how...

In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us that Google is looking at ways to measure brand awareness in search. Gary Illyes said this when we asked about how Google sources featured snippets with Google...