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Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the...

Matt McGee writes at Search Engine Land that SEMPO has been invited to ring NASDAQ’s bell in New York City on December 1st. This is a huge honor for SEMPO and it indicates that the organization has been doing quite well this past year. SEMPO has been asked as a result of a...

I am all for this – if you promise top rankings then you must deliver. A promise is a promise, so make sure to be upfront with your clients and promise only what you can deliver. Chris Sherman posted a thread at SEW forums named SEO Firm Ordered to Refund Fees, Pay Fine,...

SEMPO today issued two new press releases announcing the availability of new search engine briefings from two leading research firms. CEO of eMarketer Presents Latest Search Engine Research to SEMPO Jupiter Analyst Discusses Search Engine Industry with SEMPO

Please expect a lot of chatter over at SEW forums at the thread I started named SEMPO Launches Members Only Forum. This is what I wrote: No official announcement yet, but I logged into my SEMPO account and found a link to the SEMPO Members Only Forum. They are using the same...

Barbara Coll welcomed us, well there are not too many of us here. She started with SFO Regions (Search/Find/Obtain) is just starting, search is really early in the stage. She explains that Search marketing, to be taken to the next level requires education of corporations,...

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages. While it’s critical for advertisers to measure and track the traffic driven from their ads, there’s always been...

Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. When reporting paid search results, business to business (B2B) marketers often field a few...

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages. While it’s critical for advertisers to measure and track the traffic driven from their ads, there’s always been...

No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.   While shopping ads are arguably the most important form of Google advertising for...