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Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here’s how one man and his company said “bring it on” and thrived. We’re now all adjusting to the new interface of Google Ads....

Contributor Amy Bishop shares how to create SMART goals for each stage of a buyer’s funnel and determine how they will be measured. Funnels are all the rage these days. Everyone and their brother are ready and waiting to sell you a funnel. Just recently, I was at a baseball...

Tell us how you or your clients are approaching Amazon’s advertising offerings in our brief survey. Amazon is becoming a digital advertising powerhouse, with advertisers spending more than $2 billion on the platform in the last quarter alone. Whether it’s Amazon Marketing...

Amazon’s ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray. For the past few years, Amazon’s ad business has often been talked about as a sleeping giant. Well, the giant is awake and ready to stretch out. Amazon’s advertising...

Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018. Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital Marketing Report. After two strong quarters, the slower...

As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are new threats to this control. We must be strong in battling this pay-per-click (PPC) kryptonite. We must build super automation to help save the...

If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague)...

Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018. Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital Marketing Report. After two strong quarters, the slower...

Since the dawn of AdWords (now Google Ads), low Quality Scores have been the bane of every account manager’s life. Not only are their inner workings a mystery to us all, they’re also a real eyesore and annoyingly hard to fix. To help with this, I’ve written a Low Quality Score...

The past month or so has been filled with controversy not from outside of the SEM industry, but rather within. SEMPO has been the talk of the forums. You can see from my first entry on the SEMPO scandal, and from responses in the forums, my sempo meeting coverage and mike’s...