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Stop wasting hours of your week building reports that don’t even get opened. I used to have a love/hate relationship with reporting. I loved it because data was the sweet nectar we all need to achieve better growth. Reporting allowed us to collect it, ready to take action. Plus,...

T-Mobile’s Natalie Barreda shares insights on bringing PPC in-house — and advice for building strong agency relationships. After working for many years with agency partners to plan and execute paid search, it took T-Mobile US just five months to transition all paid...

There are many similarities and relevant tactics to connect businesses with consumers and other businesses. While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill. No matter if a brand...

Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets. Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money away. Most tend to err on the...

The new resource breaks down key facets of paid search marketing, from ad types, to analytics and more. NEW YORK — For years, Search Engine Land has released regular updates to our celebrated Period Table of SEO Elements, and thousands of search marketers have downloaded that...

The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines We’re now well past this year’s Google Marketing Live event which was hosted in June in San Francisco....

Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously. With new formats, campaign types, inventory, bidding options and more constantly coming at search advertisers, it can...

Here are some ways home improvement brands can engage both consumers and professionals to maximize revenue. This is the season when consumers thoughts turn toward rickety railings, tired tiles, peeling paint and other items on an ever-expanding list of projects. Whether consumers...

PPC Bidding Optimization has come a long way over the years! The bid calculation process for at-scale SEM programs has tons of moving parts and can be intimidating. QuanticMind’s new guide explains the concepts and process to fully optimized PPC bid management in the modern...

Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging. Being present at every turn of your customers’ path to purchase can help you guide their journey. During her Insights session at SMX...