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This e-book from Acquisio describes the data science behind machine learning and how marketers are harvesting this science to solve complex problems. Learn the challenges, the benefits and the risks around machine learning technology. After reading this e-book, you’ll understand:...

A new partnership with Shutterstock opens up the stock image library to advertisers. Microsoft Advertising advertisers can access Shutterstock’s stock photo library of more than 320 million images for their search campaigns. Announced Tuesday, the new partnership makes stock...

Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds. This past December, Google communicated changes to its Google Ad Grant...

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. Using PPC to drive calls is a common...

How account blueprints can drive flawless execution of your PPC strategy. How do you set yourself apart in PPC when Google and Microsoft are continually adding more automated capabilities that effectively level the playing field? We believe there are a few critical factors that...

When a lack of advertiser control — whatever the platform’s motives — results in unintended purchases, trust inevitably erodes. As new close variants start trickling into search query reports, paid search marketers are still peeved at Google’s decision to expand...

A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions. With the ongoing changes to close variants in Google Ads, paid search marketers have had to adjust their keyword management strategies. Brad...

Smart bidding adapts to changes with reduced budgets, which is better than pausing campaigns, but beware of high impression share with automated bids. Bid management is understandably a favorite topic for PPC marketers because the right bids make the difference between campaigns...

Get this guide from Adthena and learn 6 steps to successfully evict rival brands encroaching on your click-share. In paid search, your most effective and affordable strategy should be to leverage your brand. Your online brand space is where you should be most confident at...

Register now to access 40+ tactic-rich sessions covering the evolution of local search, the future of Google algorithm updates, and more. Just because in-person conferences are canceled doesn’t mean you can’t continue your learning initiatives: Join more than eight thousand(!)...