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Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights. Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity...

Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started. I know, I know, it’s still summer. But before you tell me to get lost, hear me out: Now is the best time to test new strategies, find that perfect...

A step-by-step look at getting more granular estimates from Keyword Planner. Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming to inform advertisers how to use...

Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here.  The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one...

Ask any PPC professional the secret of their success, and they’ll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed. Ask any PPC manager how they do their job well,...

Why conventional bidding methods leave money on the table. Generating keywords that effectively identify search engine users as likely prospects for a successful campaign is a deeply intuitive process. And with large campaigns incorporating thousands or even millions o...

The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff. These days, it’s hard to find a digital marketer who isn’t swimming in data. To help marketers keep their...

It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities. A proposal that would block Google’s replacement for third-party cookies, Federated Learning of Cohorts (FLoC), by default...

With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research,...

This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile’s now-dominant contribution to search. Aloha, here we are again — coming down from the high of holiday e-commerce, the Q4 scurry of lead gen and the calm before year-end...