Category

First, set your online business goals. Digital marketing can require a complete overhaul. As eCommerce activity rises, consolidating a customer base in this new format means reaching a wider audience. The business goals are the benefits of user experience design. Align business...

The concept of social commerce is nothing new. Retailers, brands, and influencers have for some time been taking advantage of digital native tools to boost consumer engagement online and through social media. Now, the time has come for the travel and leisure industry to foster a...

Supply chain visibility (SCV) is the ability to track and monitor a product or shipment from its origin to its destination. This allows businesses to stay informed on their shipments’ progress, anticipate delays, and make adjustments if needed. With eCommerce growth continuing at...

Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing. “The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It isn’t just an...

Microsoft has surprised Mac users by making its Outlook email and calendar app free, with no license or Microsoft 365 requirement. Microsoft’s Jeremy Perdue made the announcement in a company blog post: Now consumers can use Outlook for free on macOS, no Microsoft 365...

And, what to do when there’s no easy way to appeal to everyone. As lockdowns begin lifting, businesses have to consider how their reopening might be perceived by customers. While some customers are eager to return to their pre-pandemic activities, others are reluctant for fear of...

“What the pandemic and the current health situation has done is that it has created yet another inflection point for everything being digital,” says Adobe CEO Shantanu Narayen. “The importance of digital in the marketplace is going to be sustainable for decades. You’re not going...

The new feed shows users Popular Dishes and Yelp Connect posts based on physical proximity to the business, the popularity of a dish in reviews and the recency of the content. Yelp is introducing a new home feed experience, consisting of a vertical feed of visual content from...

Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon. “Like Hannibal...

Here’s a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023. As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan...