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“What the pandemic and the current health situation has done is that it has created yet another inflection point for everything being digital,” says Adobe CEO Shantanu Narayen. “The importance of digital in the marketplace is going to be sustainable for decades. You’re not going...

The new feed shows users Popular Dishes and Yelp Connect posts based on physical proximity to the business, the popularity of a dish in reviews and the recency of the content. Yelp is introducing a new home feed experience, consisting of a vertical feed of visual content from...

Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon. “Like Hannibal...

Here’s a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023. As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan...

What would you say is the most important metric for a business? Is it profit? Revenue? Customers served per day? The answer may surprise you. In fact, according to eCommerce conversion rate experts, the number one metric for any business should be its conversion rate. Conversion...

It happens all the time—you spend hours creating what you think is an amazing piece of content. You post it, and then weeks or months later, it’s still not ranking. If your content doesn’t rank, your audience doesn’t see it, and you can feel like your efforts were wasted. Search...

Match customers with the products they are searching for. E-commerce is a highly competitive environment where giant online retailers like Walmart and Amazon make it difficult for other online merchants to grow and drive conversions. The reason why conversion remains low for some...

Review the types of justifications, and which are applicable for your brand, to help you develop both onsite and GBP optimization strategies. Justifications are snippets of text that Google shows in the local pack to help users “justify” why the business is showing up for their...

New sellers continue to flood the channel while existing brands are ramping up their own efforts. Amazon’s reign as the king of ecommerce won’t end any time soon. More than 2 billion people visit Amazon each month, according to Statista. So, how do you stand out and generate more...

As a business owner in the 21st century, it’s important to take advantage of the tools and technology available when engaging with your customer base. Not only will this help you reach wider audiences and maximize your revenue,  but it will also help you to stay competitive and...