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Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast. What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in...

Privacy advocates can breathe a sigh of relief, with the EU’s internal legal review concluding the bloc’s plans for message scanning are likely illegal. The EU is pursuing a bill that would force service providers to scan messages in encrypted services for illegal content,...

Microsoft has rolled out support for iMessage to Windows 11, via Phone Link for iOS. Microsoft announced plans in March to bring Phone Link support to iOS, giving Windows users the ability to integrate iMessage with Windows 11. The company is now rolling the feature out globally:...

Apple has taken the wraps off of its first Apple Store in India, fulfilling a promise it made some seven years ago. Apple announced plans to expand its line of Apple Stores to India roughly seven years ago. Regulatory hurdles stalled the company’s plans, but they have finally...

First, set your online business goals. Digital marketing can require a complete overhaul. As eCommerce activity rises, consolidating a customer base in this new format means reaching a wider audience. The business goals are the benefits of user experience design. Align business...

The concept of social commerce is nothing new. Retailers, brands, and influencers have for some time been taking advantage of digital native tools to boost consumer engagement online and through social media. Now, the time has come for the travel and leisure industry to foster a...

Supply chain visibility (SCV) is the ability to track and monitor a product or shipment from its origin to its destination. This allows businesses to stay informed on their shipments’ progress, anticipate delays, and make adjustments if needed. With eCommerce growth continuing at...

Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing. “The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It isn’t just an...

Microsoft has surprised Mac users by making its Outlook email and calendar app free, with no license or Microsoft 365 requirement. Microsoft’s Jeremy Perdue made the announcement in a company blog post: Now consumers can use Outlook for free on macOS, no Microsoft 365...

And, what to do when there’s no easy way to appeal to everyone. As lockdowns begin lifting, businesses have to consider how their reopening might be perceived by customers. While some customers are eager to return to their pre-pandemic activities, others are reluctant for fear of...