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Instagram has just hit one of its most crucial milestone – one billion users. The news came on the heels of the company’s launch of IGTV or Instagram Television, a long-form video format that takes aim at rival YouTube. It seemed inevitable that Instagram would hit the 1...

In the midst of the fallout of the Cambridge Analytica scandal, Facebook recently announced that it will put an end to its Partner Categories program. The move effectively cuts off third-party access to the social media giant’s data. Facebook utilizes data from third-party...

It took a few years but voice search has finally matured, with Alexa, Siri and other voice-activated helpers now fast becoming the norm instead of a novelty. As a matter of fact, AdWeek reported that about 67 million voice-assisted devices are expected to be in use in the United...

Is Facebook losing its cool factor? That seems to be the sad truth as the social media giant lost around 2.8 million young users last year. eMarketer’s 2017 forecast stated that for the first time ever, Facebook would see a drop in users. The research firm estimated that...

With about 500 million daily active users on its platform, Instagram has become one of the indispensable marketing tools for small business owners. However, organic reach is increasingly difficult to achieve with the platform’s algorithmic-based feed. So, how do you compete...

First announced earlier this month, the Gmail redesign will include several new features scheduled to roll out over the coming weeks. Google announced today it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app integration it...

Content marketing is a reasonably simple thing to do, however it doesn’t imply that achievement in this marketing method comes simple. For your Content marketing to be really viable, you may need to venture up your diversion and make some additional moves to further guarantee...

Search Engine Optimisation and Pay Per Click advertising are both very popular methods of getting traffic to your website online – but which is better? Search engine optimisation is the process of improving your rankings in the search results. One of the great things about search...

On Google+ via Google’s Webmaster Trends Analyst Zineb Ait Bahajji, Google announced a new feature for app developers within the Google Search Console. Now, you can see in the Search Analytics report a new report for “search appearance” that shows you app install button clicks....

Guided Tours has launched in the Bing Ads web interface to help users set up automated rules and complete other tasks in their accounts. The first of four tours debuted this week: Remarketing Tour:Create a remarketing list. Keyword Tour: Add and edit keywords. Campaign Settings...