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“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the...

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me...

To get the most out of a single video for a campaign, pair it up with a custom label that constantly refreshes and excludes the proper audiences.   If someone asked me today which campaign type is the perfect marriage of brand awareness and direct return, my answer would be...

Facebook unveiled its long-anticipated foray into hardware Monday with the announcement of its twin video chat devices, Portal and Portal+, available in November. The devices use artificial intelligence (AI) to create a more interactive, realistic chat experience that reacts to...

A few days ago, Google announced the introduction of an enhanced PageSpeed Insights tool to aid website owners in optimizing the loading speed of their pages. It now turns out that publishers may need to use the enhanced tool a lot more than expected. In a recent announcement,...

Apple co-founder Steve Wozniak announced that he has quit Facebook after deactivating his account on Sunday. He cited growing concern for the lack of privacy and security on the social media platform in the wake of its recent scandal. He hopes that his departure from Facebook...

In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to the internet, companies are now spending more of their marketing budget on mobile web advertising. One strategy on the forefront of...

In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes sense because...

It took a while but Microsoft Office is finally available for Chromebooks. Chrome Unboxed recently reported that Microsoft Office apps are now showing up in Google’s Play Store for Chromebooks. The apps are expected to roll out on Acer’s Chromebook 15 and C771, as...

Google just announced that it will be using a new type of formatting for how newsgroups present their data in Search results. This will make it easier for users to find the information they need. The move to make data more accessible is part of the Google News Initiative. The...