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Microsoft Will Miss Windows Quarterly Guidance Due to Coronavirus

Microsoft has issued a statement warning investors it will miss its quarterly guidance for its Windows business as a result of the coronavirus. As the coronavirus continues to impact companies and supply chains, its far-reaching effects are continuing to be felt. Apple recently...
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Apple Donating Millions of Masks to Medical Personnel

Apple is donating millions of masks to medical personnel across the U.S. and Europe as health professionals grapple with the coronavirus pandemic. As the pandemic continues to spread across the U.S., officials have been calling on other industries to help create or provide...
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Apple Safari Now Blocking All Third-Party Cookies

Apple’s Safari web browser joins the Tor browser as one of only two that fully block all third-party cookies. The move has been a long time coming, and Safari has been gradually adding more features that limit the overall effectiveness of third-party cookies for tracking. As a...
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Coronavirus: Emarketer lowers global ad spend projections for 2020

The revised model assumes business will bounce back in the second-half of the year — and that the Summer Olympics will go on. Worldwide ad spending is still expected to grow compared to last year, says research firm eMarketer, but it has lowered its growth projections by...
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5 critical elements for local marketing success

What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign elements. U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020. Local marketing growth is being driven by low unemployment and...
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CallRail adds call analytics integration with Google My Business

Call tracking makes more data available to marketers than GMB insights. Call tracking intelligence company CallRail has launched an automated call analytics integration with Google My Business (GMB). According to Chief Product Officer and Co-Founder Kevin Mann, the product...
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Ford Proves the Power of All-Electric F-150 Truck By Pulling Train!

Ford Motor Company released a video of its F-150 All-Electric Truck prototype to allay any fears from truck owners that the electric version would be the weak sister in the F-150 family. The company gathered a few F-150 owners to show off how powerful the electric version will...
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Marketers moving away from home-grown tools, hiring fresh teams for new martech

About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey. As the marketing technology landscape and capabilities continue to evolve, organizations are on an ongoing quest to update and...
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Amazon Bringing Alexa Functionality to IoT Devices

In the battle for smart speaker dominance, estimates show that Amazon’s Alexa has a dominating lead with 70 percent of the market. Based on Amazon’s recent announcement, that market share may increase even more. The company recently announced Alexa Voice Service (AVS), an effort...
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EU Commissioner Margrethe Vestager Doesn’t Think Breaking Up Big Tech Is the Answer

Once the darling of the U.S. economy, big tech has increasingly come under scrutiny, with some politicians—most notably Senator Elizabeth Warren—even calling for the breakup of big tech companies. According to a report by Business Insider, EU Commissioner Margrethe Vestag...