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A new approach combines the benefits of feed-based customization with the simplicity of IF functions. Customized Ads provide great potential for great ads. Yet when it comes to simple things, marketers often shy away from using feed-based customizations – the implementation costs...

Accountability and transparency are two of the benefits these solutions offer. The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and...

As we progress, it is important to adapt your strategy, organization and communication. If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict...

Firefox has announced the launch of a new Test Pilot program, Better Web with Scroll, aimed at improving the web experience for both publishers and users. Firefox is one of the most privacy-oriented companies in the world, and is constantly working to tackle problems related to...

Microsoft has issued a statement warning investors it will miss its quarterly guidance for its Windows business as a result of the coronavirus. As the coronavirus continues to impact companies and supply chains, its far-reaching effects are continuing to be felt. Apple recently...

Apple is donating millions of masks to medical personnel across the U.S. and Europe as health professionals grapple with the coronavirus pandemic. As the pandemic continues to spread across the U.S., officials have been calling on other industries to help create or provide...

Apple’s Safari web browser joins the Tor browser as one of only two that fully block all third-party cookies. The move has been a long time coming, and Safari has been gradually adding more features that limit the overall effectiveness of third-party cookies for tracking. As a...

The revised model assumes business will bounce back in the second-half of the year — and that the Summer Olympics will go on. Worldwide ad spending is still expected to grow compared to last year, says research firm eMarketer, but it has lowered its growth projections by...

What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign elements. U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020. Local marketing growth is being driven by low unemployment and...

Call tracking makes more data available to marketers than GMB insights. Call tracking intelligence company CallRail has launched an automated call analytics integration with Google My Business (GMB). According to Chief Product Officer and Co-Founder Kevin Mann, the product...