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Would it surprise you to learn that by next year a quarter of the world’s population is expected to be a mobile gamer? Cell phones are everywhere, and even in developing nations smartphones are a lifeline to services that would otherwise be difficult to reach by traditional...

Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move from work to home and in between. At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce...

Online marketing sensation Dan Lok says that when it comes to marketing online, there are only two things, conversion and traffic. That’s it. “To convert the right attention, to convert followers and likes into money, in between you a need conversion mechanism,” says Lok. Lok...

One of the keys to making money with Facebook ads is to create and test 100 Facebook ad sets per day, says Kevin David who has become a successful entrepreneur by utilizing this strategy. David explains precisely how he increases spending on the profitable ad sets and shuts off...

What brands need to consider to produce timely content and stay relevant during market upheavals. The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions,...

And the questions clients should be asking prospective agencies. There is rarely a dull moment in agency and consulting life. Learning to juggle the needs of multiple clients and manage those relationships requires expertise, of course, but also loads of organization and...

Customer ratings and reviews have become a critical marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations and 95% say that online reviews influence their buying decisions. But how do you turn customer reviews into customer...

It seems to be true even among brands and agencies that say the three outperform other platforms. As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes toward “The advertising oligopoly of Google,...

A new approach combines the benefits of feed-based customization with the simplicity of IF functions. Customized Ads provide great potential for great ads. Yet when it comes to simple things, marketers often shy away from using feed-based customizations – the implementation costs...

Accountability and transparency are two of the benefits these solutions offer. The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and...