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PayPal has officially expanded its new service enabling users to buy, hold and sell cryptocurrency. PayPal announced in October that it was moving to support cryptocurrency, although it was only available to a limited number of users at the time. PayPal has now expanded the...

MJ DePalma, Microsoft Advertising’s Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company calls Marketing With Purpose. In today’s world, every other headline is a bombardment of the senses: social unrest, climate...

If there was a time to lean into delivery, this is the time. We’re going to be the global leader in that business. We’re going to expand beyond food into other categories such as groceries and pharmacy, essentially powering world commerce. Uber CEO Dara Khosrowshahi discusses how...

“I know everyone wants to focus on the Travis Scott Meal and Spicy Chicken McNuggets which definitely contributed to the fantastic September that we had,” says McDonald’s USA President Joe Erlinger. “But the setup for this great quarter actually started much earlier in the year....

The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic. Google’s U.S. ad revenues will fall this year for the first time since 2008, according to an eMarketer report. The estimated 5.3% decline will shave more than $2 billion off...

DuckDuckGo, the privacy-first search engine, is experiencing record growth as customers become more concerned about protecting their privacy. According to a company tweet, the search engine touted “a record breaking August,” with some two billion searches, 4 million app/extension...

Email marketing remains one of the most important marketing channels for both B2B and B2C. On Wednesday, September 16 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing leaders about email marketing, from the...

B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. Microsoft is rolling out more access to three of its audiences targeting option...

For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more. Back to school can often look different state by state and school district by school district, but one thing we know is this year’s back to...

The Wall Street Journal is reporting that Intercontinental Exchange (ICE), the owner of the New York Stock Exchange “has made a takeover offer for eBay Inc.” ICE has been interested in buying eBay before, and has now approached the e-commerce giant once again, although the WSJ...