off

Amazon Accused of Illegally Firing Employee Over Working Conditions

The National Labor Relations Board (NLRB) has accused Amazon of illegally firing an employee advocating for better working conditions. On the heels of news the NLRB accused Google of illegally spying on and firing employees, not to mention its firing of Timnit Gebru, Amazon is...
off

Salesforce/Slack Deal Expected Tuesday

Salesforce and Slack are expected to announce a sales agreement Tuesday, in what would be Salesforce’s biggest acquisition to date. The two companies made headlines Wednesday with news that Salesforce was looking to purchase the iconic corporate messaging app. At the time, talks...
off

PayPal Users Can Now Buy, Hold and Sell Cryptocurrency

PayPal has officially expanded its new service enabling users to buy, hold and sell cryptocurrency. PayPal announced in October that it was moving to support cryptocurrency, although it was only available to a limited number of users at the time. PayPal has now expanded the...
off

Marketing that our collective future depends on

MJ DePalma, Microsoft Advertising’s Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company calls Marketing With Purpose. In today’s world, every other headline is a bombardment of the senses: social unrest, climate...
off

Uber Eats To Essentially Power World Commerce, Says CEO

If there was a time to lean into delivery, this is the time. We’re going to be the global leader in that business. We’re going to expand beyond food into other categories such as groceries and pharmacy, essentially powering world commerce. Uber CEO Dara Khosrowshahi discusses how...
off

Digital, Drive-Through, Delivery Powering McDonald’s

“I know everyone wants to focus on the Travis Scott Meal and Spicy Chicken McNuggets which definitely contributed to the fantastic September that we had,” says McDonald’s USA President Joe Erlinger. “But the setup for this great quarter actually started much earlier in the year....
off

Is Amazon about to eat Google’s lunch?

The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic. Google’s U.S. ad revenues will fall this year for the first time since 2008, according to an eMarketer report. The estimated 5.3% decline will shave more than $2 billion off...
off

DuckDuckGo Experiences Major Growth

DuckDuckGo, the privacy-first search engine, is experiencing record growth as customers become more concerned about protecting their privacy. According to a company tweet, the search engine touted “a record breaking August,” with some two billion searches, 4 million app/extension...
off

Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy

Email marketing remains one of the most important marketing channels for both B2B and B2C. On Wednesday, September 16 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing leaders about email marketing, from the...
off

Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting

B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. Microsoft is rolling out more access to three of its audiences targeting option...