Category

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of...

Shimon Sandler has a long history in the space, working at some of the most well known agencies and brands in the US. It was an honor to host Shimon Sandler of Sandler Digital for an interview on his history in the search marketing space, and how he grew two of his own agencies...

Salesforce has updated its work strategy, extending work-from-home (WFM) till the end of the year. Salesforce made headlines in February when it announced it was embracing remote work permanently, giving employees the option to have a hybrid work schedule. Under the company’s new...

Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands...

Ford has announced some 30,000 employees will be able to work remotely, providing a clear measurement of just how much the workplace has changed. The coronavirus pandemic has driven a widespread adoption of remote work, although much of that transformation has occurred primarily...

But whether organizers can safely get conferences up and running in 2021 is another question altogether. “We can’t wait to come back,” says Michael Bartholow about attending in-person conferences. “It’s really one of the best parts of a lot of our jobs.” But asked when he will...

LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform. 30-second overview. LinkedIn introduces on-demand video courses to teach advertisers how to use LinkedIn ad tools Courses cover the basics including an introduction to LinkedIn Ads,...

Hyundai is evidently in talks with Apple to manufacture its upcoming Apple Car. Apple is well-known for designing blockbuster products but, like many tech companies, it relies on outside companies to manufacture its products. With increasing evidence that Apple is once again...

6 events, actionable tactics, affordable for all marketers December 21, 2020 (Edgartown, MA): Search Marketing Expo – SMX – the world’s largest search engine marketing conference series, announced it’s 2021 North American schedule, which features six topic-specific events. All...

Google’s Reena Nadkarni explains what retailers can do to drive local sales. Despite new state lockdowns and significant e-commerce growth over Black Friday weekend, large numbers of consumers continue to shop offline. Beyond this, local shopping remains critical for most...