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The UK government has hired a high-powered ad agency for a full-fledged assault on end-to-end encryption (E2EE). The UK government has long been opposed to E2EE. Despite the importance of E2EE in virtually every aspect of digital life, critics criticize it for making it harder to...

If you avoid these seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” he say...

AT&T has agreed to sell its ad marketplace, Xandr, to Microsoft as the ad industry tries to adapt to a post-cookie world. The ad industry has been working to cope with changes to online advertising, including initiatives to replace the web browser cookies that have formed the...

YouTube TV lost, and quickly regained, Disney-owned channels following issues negotiating a new contract. YouTube TV warned several days ago that it could lose Disney-owned channels when its current deal expired on Friday. Ultimately, the two companies failed to reach an...

A marketing review is a crucial step to take when having a business in order to ensure that your marketing strategy, like the five C’s of marketing, aligns with business goals. You have to find out whether all marketing activities are aligned with the company’s strategic plan, as...

Meta’s purchase of Giphy has been thwarted, with UK regulators blocking the deal and forcing Meta to sell it. Meta, then Facebook, acquired Giphy in 2020 to the tune of $400 million. It was later discovered the two companies had used a legal loophole to avoid regulatory scrutiny,...

Marketing and growing a startup is one of the most difficult things for business owners today. There is stiff and fierce competition out there, and entrepreneurs have to walk an extra mile to gain traction and growth. For the IT and SaaS industry, it seems that there is always a...

Toshiba is the latest company splitting up, with plans to split into three separate companies. Once one of the most influential tech companies, Toshiba has had a number of missteps, scandals, and general mismanagement over the last several years. The company is now splitting into...

With the growth of digitalization, emails are also gearing up for attention in this vast zone. To give businesses a higher edge and compete with other peer’s email marketing is capable of grabbing the attention of your targeted audience. Let’s learn how to deliver effective...

“Conversion optimization is the same as it’s been for a while,” says Justuno CEO Erik Christiansen. “People still don’t want to focus on the last mile. We’ve kept to the same message that retailers should be investing in their current website visitors. There’s always low-hanging...