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“Conversion optimization is the same as it’s been for a while,” says Justuno CEO Erik Christiansen. “People still don’t want to focus on the last mile. We’ve kept to the same message that retailers should be investing in their current website visitors. There’s always low-hanging...

Microsoft is throwing down the gauntlet in the app store market, releasing a set of “Open App Store Principles” that take aim at Apple and Google. Apple and Google have increasingly come under scrutiny for how they run their respective app ecosystems, the Apple App Store and the...

Meta has announced it is introducing Personal Boundary for virtual reality, in an effort to prevent harassment in the metaverse. The tech industry has been working to be more inclusive and protect individuals from harassment in the real world. As the metaverse — the intersection...

Amazon has agreed to shut down its “Sold by Amazon” program, and pay $2.25 million, in an agreement with the Washington Attorney General. Washington AG Bob Ferguson launched an investigation into Amazon’s “Sold by Amazon” program. The program effectively amounted to price-fixing,...

The UK government has hired a high-powered ad agency for a full-fledged assault on end-to-end encryption (E2EE). The UK government has long been opposed to E2EE. Despite the importance of E2EE in virtually every aspect of digital life, critics criticize it for making it harder to...

If you avoid these seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” he say...

AT&T has agreed to sell its ad marketplace, Xandr, to Microsoft as the ad industry tries to adapt to a post-cookie world. The ad industry has been working to cope with changes to online advertising, including initiatives to replace the web browser cookies that have formed the...

YouTube TV lost, and quickly regained, Disney-owned channels following issues negotiating a new contract. YouTube TV warned several days ago that it could lose Disney-owned channels when its current deal expired on Friday. Ultimately, the two companies failed to reach an...

A marketing review is a crucial step to take when having a business in order to ensure that your marketing strategy, like the five C’s of marketing, aligns with business goals. You have to find out whether all marketing activities are aligned with the company’s strategic plan, as...

Meta’s purchase of Giphy has been thwarted, with UK regulators blocking the deal and forcing Meta to sell it. Meta, then Facebook, acquired Giphy in 2020 to the tune of $400 million. It was later discovered the two companies had used a legal loophole to avoid regulatory scrutiny,...