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New research reveals what’s hindering collaboration and productivity in the era of hybrid work—and what marketers need to know for success. The stakes are high for marketers today to adapt and scale their operations. Trends like the hybrid work shift and the looming metaverse...

Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time. This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and...

Listen in on the challenges and solutions to help you get ready for the imminent sunset of third-party cookies. Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core...

Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to...

The new Pinterest app on Shopify is now available in the U.S. and Canada. A new app makes it much easier for Shopify merchants to create shoppable Product Pins in Pinterest. The dedicated Pinterest app in the Shopify app store enables merchants to upload their product catalog...

The UK is preparing to implement its Online Safety Bill, including provisions that will require tech firms to combat online trolls with ID verification. The nature of the internet has often been at odds with societal good. By design, the internet was built around anonymity. In...

“Conversion optimization is the same as it’s been for a while,” says Justuno CEO Erik Christiansen. “People still don’t want to focus on the last mile. We’ve kept to the same message that retailers should be investing in their current website visitors. There’s always low-hanging...

Microsoft is throwing down the gauntlet in the app store market, releasing a set of “Open App Store Principles” that take aim at Apple and Google. Apple and Google have increasingly come under scrutiny for how they run their respective app ecosystems, the Apple App Store and the...

Meta has announced it is introducing Personal Boundary for virtual reality, in an effort to prevent harassment in the metaverse. The tech industry has been working to be more inclusive and protect individuals from harassment in the real world. As the metaverse — the intersection...

Amazon has agreed to shut down its “Sold by Amazon” program, and pay $2.25 million, in an agreement with the Washington Attorney General. Washington AG Bob Ferguson launched an investigation into Amazon’s “Sold by Amazon” program. The program effectively amounted to price-fixing,...