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McCormick is transforming how product content is created and used across its organization with digital asset management. When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers...

Micro-conversions have the potential to decrease costs and improve conversion rates. Conversions are the key KPI when defining the success of direct response campaigns for both B2B and B2C. These days, conversions are so top priority that many companies don’t even spend money on...

Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found. SAN JOSE – Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a...

There have been a range of “answer engines” or “help engines” (Q&A sites) that have come and gone over the years. Some of them might be considered “social search.” Yahoo Answers, Ask.com (more recently focused on Q&A), Answers.com, Askville (Amazon), ChaCha, Keen,...

New research reveals what’s hindering collaboration and productivity in the era of hybrid work—and what marketers need to know for success. The stakes are high for marketers today to adapt and scale their operations. Trends like the hybrid work shift and the looming metaverse...

Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time. This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and...

Listen in on the challenges and solutions to help you get ready for the imminent sunset of third-party cookies. Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core...

Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to...

The new Pinterest app on Shopify is now available in the U.S. and Canada. A new app makes it much easier for Shopify merchants to create shoppable Product Pins in Pinterest. The dedicated Pinterest app in the Shopify app store enables merchants to upload their product catalog...

The UK is preparing to implement its Online Safety Bill, including provisions that will require tech firms to combat online trolls with ID verification. The nature of the internet has often been at odds with societal good. By design, the internet was built around anonymity. In...