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Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season. What’s different about the holidays this year? If you’re a marketer, you need to...

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021. Small business economic activity represents about 44% of U.S. gross domestic product. This critical business segment has suffered disproportionately from COVID-19’s...

Credited with being the Father of Black History, Dr. Woodson first created an African-American studies program in February of 1926. To kick off Black History Month, today’s Google doodle pays homage to Dr. Carter G. Woodson —  the scholar who, in February 1926, first devised an...

Advertisers will be able to create new TrueView for action ads until September 30, 2021. Beginning in early 2022, TrueView for action campaigns will be transitioned into Video action campaigns, Google announced Friday. Advertisers will still be able to create new TrueView for...

Whether or not you sell products on Amazon, understanding how the company is evolving its advertising products should be on your radar. Google is having a rough fourth quarter. October alone was a horrible month for one of the world’s most highly regarded brands. On the eve o...

Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage...

Learn what you can do with the new and incredibly useful test tools from WebPageTest – with no coding required. There’s never been a better time than now for a web developer’s approach to SEO. The pace at which tools and resources, both new tools and anything familiar, innovate...

Loyalty programs are big business for companies and a key target for fraudsters. Don’t just wait for a hacker’s attack before acting. Loyalty fraud is on the rise again and, while account takeovers seem to be the most common type of fraud reported, this type of theft...

McCormick is transforming how product content is created and used across its organization with digital asset management. When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers...

Micro-conversions have the potential to decrease costs and improve conversion rates. Conversions are the key KPI when defining the success of direct response campaigns for both B2B and B2C. These days, conversions are so top priority that many companies don’t even spend money on...