Category

And, what to do when there’s no easy way to appeal to everyone. As lockdowns begin lifting, businesses have to consider how their reopening might be perceived by customers. While some customers are eager to return to their pre-pandemic activities, others are reluctant for fear of...

When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive...

Google has confirmed the company is showing cost estimates from Homewyse for some local queries. A Google spokesperson confirmed with Search Engine Land the company is testing displaying cost estimated directly in the local panel in the search results. This information comes...

Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions. Yelp is launching two new ad units that will appear on its iOS app...

Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles. Hotels looking to book new travelers and capitalize on this summer’s travel frenzy will soon discover a much easier way to manage and change their...

Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this one. It’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a...

Create intelligent, personalized e-commerce search and discovery experiences. You’re invited! Join Martin Salle, enterprise sales leader from Algolia and AWS, for a special conversation and hands-on solution demonstration. In this session: Leaders in every industry use Algolia...

COVID burnout is real, but the pandemic is not over. Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida...

Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season. What’s different about the holidays this year? If you’re a marketer, you need to...

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021. Small business economic activity represents about 44% of U.S. gross domestic product. This critical business segment has suffered disproportionately from COVID-19’s...