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What would you say is the most important metric for a business? Is it profit? Revenue? Customers served per day? The answer may surprise you. In fact, according to eCommerce conversion rate experts, the number one metric for any business should be its conversion rate. Conversion...

It happens all the time—you spend hours creating what you think is an amazing piece of content. You post it, and then weeks or months later, it’s still not ranking. If your content doesn’t rank, your audience doesn’t see it, and you can feel like your efforts were wasted. Search...

Match customers with the products they are searching for. E-commerce is a highly competitive environment where giant online retailers like Walmart and Amazon make it difficult for other online merchants to grow and drive conversions. The reason why conversion remains low for some...

Review the types of justifications, and which are applicable for your brand, to help you develop both onsite and GBP optimization strategies. Justifications are snippets of text that Google shows in the local pack to help users “justify” why the business is showing up for their...

New sellers continue to flood the channel while existing brands are ramping up their own efforts. Amazon’s reign as the king of ecommerce won’t end any time soon. More than 2 billion people visit Amazon each month, according to Statista. So, how do you stand out and generate more...

As a business owner in the 21st century, it’s important to take advantage of the tools and technology available when engaging with your customer base. Not only will this help you reach wider audiences and maximize your revenue,  but it will also help you to stay competitive and...

What does it take to become the leading brand in local communities? The 2019 State of Local Marketing Report from BrandMuscle reveals the success formula that is enabling some local businesses partners to achieve 2x the level of growth that most local businesses achieve. Learn...

There are a number of common questions your customers are probably asking in search that aren’t being answered. Yesterday I received an email, among others, from Chipotle promoting free delivery during the corona crisis. This prompted the type of behavior they were probably...

The app represents a return to the simplicity of expert reviews. You can think of Tobiko as a kind of anti-Yelp. Launched in 2018 by Rich Skrenta, the restaurant app relies on data and expert reviews (rather than user reviews) to deliver a kind of curated, foodie-insider...

Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found. SAN JOSE – Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a...