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Google: The Panda Refresh Coming Really Soon

Google’s Gary Illyes said last night at SMX Advanced that the Panda update/refresh we’ve been waiting for for 8 months+ now is just about to be released. Gary said webmasters can expect it soon, soon as in the next two, to three, to four weeks. This will not...
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Going HTTPS/SSL Will Now Give You A Ranking Benefit In Google

Google announced early this morning that they are now using SSL/HTTPS as a ranking signal in their Google search algorithm. The signal is incredibly weak and webmasters should not go crazy about it, but it is indeed a signal now. Google said they are “starting to use HTTPS...
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Google: We’re Working On The Penguin Launch Announcement

We must be close if Google is actively working on their announcement for when Penguin 4.0 goes live. John Mueller of Google said this at the 44:30 mark into yesterday’s hangout on YouTube Live. He said “we are working on an announcement for that there, so like when...
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Google Does Not Count Your Typos & Spelling Mistakes

Google’s John Mueller said on Twitter that Google doesn’t count your typos. He said that it is always good fixing known issues with your site, be it spelling mistakes, technical errors, etc – Google doesn’t sit there and count your typos. He wrote...
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Intent-based keyword research: Let Google be your guide

Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful search marketing campaign, so it pays to get it right from the get-go. Good keyword research, however, isn’t just about search volume,...
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Google Has Started The Mobile First Indexing, For Some Sites At Least

It has been just shy a year since Google first announced their mobile first index initiative, where they would crawl the web from a mobile perspective first. Well, it seems Google has started, at least on a really limited basis, to start indexing some sites from a mobile first...
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Google confirms it shortened search results snippets after expanding them last December

Google confirms it shortened search results snippets after expanding them last December Google has confirmed that only about five months after increasing the search results snippets, it has now decreased the length of these snippets. Danny Sullivan of Google wrote, “Our search...
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Google has been testing longer text ads in search results across devices

As we reported earlier this month, Google has been testing longer text ads in search results across devices. On Tuesday, the company announced Expanded Text Ads will be available to advertisers later this year.   With the removal of right-side ads, Google now has the...
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Google announced it will no longer display ads promoting payday loans

Google announced it will no longer accept and display ads promoting payday loans requiring repayment within 60 days. The update to the AdWords policy also includes a ban on ads for high-interest loans with an APR of 36 percent or higher in the US. David Graff, director of global...
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How To Fix Your Website and Avoiding a Google Penalty

Every people who operates or run a website all seen that the rank of the site on search engine results pages plays an important role to his accomplishment. Nonetheless, something you may not realize is Google penalty and its relevant effects. This can be the first time you hear...