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Maximize your visibility in Google Shopping by using these two tools to augment and optimize your product feeds. The closure of non-essential businesses has driven consumers online for their retail needs, resulting in Black Friday-levels of traffic as well as double and...

Also, non-AMP content now in top stories carousel. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered...

A year after launching the limited beta, you can now access this new set of reports. Google has launched the Google Search Console Insights reports to all those with Search Console verified profiles. You can access the Search Console Insights report...

This is an upgrade from version 7.0 which was released on April 28, 2021, six-weeks ago. Google has released version 8.0 of the Google Ads API, announcing the key highlights of what is new in version 8.0. The previous version, version 7.0 was released about six-weeks ago on April...

In this live webinar, learn how to measure your website’s Topical Authority for any given topic. Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. While it is an...

The announcements position Google as the middle ground between shoppers and retailers. At Google I/O on Tuesday, Bill Ready, the company’s president of commerce and payments, revealed details about its Shopping Graph, the real-time dataset that connects shoppers with billions of...

These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns. In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice...

Having match rate data upfront can help to contextualize performance expectations. When advertisers upload a customer list, Google will now show them the estimated match rate (the percentage of the list that is usable with Customer Match) the company announced Thursday. Match...

The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, that is up from 25 billion in 2019. Google detected 40 billion pages of spam every day in 2020, which is up from the previous year by 60%. These 40 billion pages included hacked...

And, no, tCPA and tROAS aren’t going away. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your...