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Google pushes back FLoC testing to Q1 2022

Google has updated its Privacy Sandbox timeline, delaying testing for several APIs, including FLoC and FLEDGE, to early next year. Google’s monthly Privacy Sandbox timeline update indicates that the company will push back FLoC testing from Q4 2021 (announced in July) to Q1 2022....
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5 tips to max your Google Ads search spend efficiency

In this live webinar, take away data and tips and use them to boost your campaign performance. As we come to crunch time for the end of the calendar year, brands and agencies look to squeeze every ounce of performance from their campaigns. With this focus comes the risk of...
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Google explains why it made the title change to the search results

Google said it went from using your HTML title tag 80% of the time to 87% of the time in the past couple of weeks. Google has confirmed that it not only made a change to what title it shows in the search results but also disclosed how much of a change it actually was. For the...
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Google News app will display non-AMP content and send readers to publisher pages

Tracking and performance reports in Google Search Console won’t be affected. As part of the page experience update, Google News will be displaying both AMP and non-AMP web content, the company announced in an email to publishers on Friday. The platform will also no longer render...
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Google Search Console lost performance report data for August 23rd and 24th

The data won’t be replaced or backfilled, as we hoped for. Last week, Google had one of its typical reporting issues where we thought maybe the data was delayed due to some pipeline bug. But it turns out the data that was lost, is likely gone forever and won’t be backfilled...
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Google link spam update done rolling out

It took an extra two weeks longer than expected to roll out. Google has completed the rollout of the link spam update it started just over four weeks ago. “The link spam update is now complete,” Danny Sullivan said via the Google Search Liaison account. What took so long. Google...
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15 years of Google Trends; Thursday’s daily brief

Plus, Instagram tests out more ecommerce support and adds contact “Limits.” Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up...
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Do you follow the Google guidelines?; Wednesday’s daily brief

Also, Target impression share in Microsoft Advertising grows. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get...
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Google Search link spam update rolling out now

A new spam algorithm is rolling out over the next two weeks aimed at fighting link spam more broadly. Google is rolling out the link spam update today and throughout the next two weeks. This link spam update targets spammy links “more broadly” and “across multiple languages,” Duy...
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Google July 2021 core update is finished rolling out

After 12-days, Google said the July 2021 core update is done. It rolled out between July 1st and July 12th. Google has confirmed that the July 2021 core update is now “effectively complete.” Google wrote on the Search Liaison Twitter account “the July 2021 core update rollout is...