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Google News performance report updated for accuracy, expect impression reductions

This is not a ranking change, this is just a change in how Google reports on your rankings. Google, on December 9th, has updated the news performance report in Google Search Console “to make it more accurate,” the company said. This update may result in a drop in the number of...
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Google Merchant Center now automatically displays badge eligibility for products

Merchants no longer have to manually figure out which badge is being applied to each of their items. Google Merchant Center is now automatically showing retailers when their products are eligible for badges, a Google spokesperson has confirmed to Search Engine Land. Available...
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Google tests feeds for App install campaigns, expands deep linking and reporting

Updates are aimed at improving app install outcomes. Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more...
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Google Search Console overcounted mobile page experience data since June 29th

For over four months, Google has been overcounting some of this data – make sure you communicate this to your clients when you send them your next batch of reports. For the last four months, Google has been miscounting the mobile page experience data in the Google Search...
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List of Googlebot IP addresses released

Knowing which bot is really Google and which is not can help you decide which rogue bots to block from your site. Google has published the full list of IP addresses it uses for crawling and accessing your website under the Googlebot user agents. Google said if you do not want to...
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Free Google product listings expand to knowledge panels in Search results

Plus, some early stats on the effect of free listings in Google Shopping. Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that...
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Google site command bug being fixed

Google has confirmed the issue was resolved at 3:25pm ET. Google is working on a fix with the site command, a command used to restrict the search results to a specific domain name. Google said “we are aware of an issue with the site: command that may fail to show some or any...
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Google Search Console testing tools to match URL Inspection tool

The AMP, Mobile Friendly, and Rich Results testing tools will “align” with the URL Inspection tool, said Google. Google Search Console’s public-facing testing tools will be aligned more closely to the URL Inspection tool, the company announced today. Google said it is...
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Google pushes back FLoC testing to Q1 2022

Google has updated its Privacy Sandbox timeline, delaying testing for several APIs, including FLoC and FLEDGE, to early next year. Google’s monthly Privacy Sandbox timeline update indicates that the company will push back FLoC testing from Q4 2021 (announced in July) to Q1 2022....
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5 tips to max your Google Ads search spend efficiency

In this live webinar, take away data and tips and use them to boost your campaign performance. As we come to crunch time for the end of the calendar year, brands and agencies look to squeeze every ounce of performance from their campaigns. With this focus comes the risk of...