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Updates are aimed at improving app install outcomes. Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more...

For over four months, Google has been overcounting some of this data – make sure you communicate this to your clients when you send them your next batch of reports. For the last four months, Google has been miscounting the mobile page experience data in the Google Search...

Knowing which bot is really Google and which is not can help you decide which rogue bots to block from your site. Google has published the full list of IP addresses it uses for crawling and accessing your website under the Googlebot user agents. Google said if you do not want to...

Plus, some early stats on the effect of free listings in Google Shopping. Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that...

Google has confirmed the issue was resolved at 3:25pm ET. Google is working on a fix with the site command, a command used to restrict the search results to a specific domain name. Google said “we are aware of an issue with the site: command that may fail to show some or any...

The AMP, Mobile Friendly, and Rich Results testing tools will “align” with the URL Inspection tool, said Google. Google Search Console’s public-facing testing tools will be aligned more closely to the URL Inspection tool, the company announced today. Google said it is...

Google has updated its Privacy Sandbox timeline, delaying testing for several APIs, including FLoC and FLEDGE, to early next year. Google’s monthly Privacy Sandbox timeline update indicates that the company will push back FLoC testing from Q4 2021 (announced in July) to Q1 2022....

In this live webinar, take away data and tips and use them to boost your campaign performance. As we come to crunch time for the end of the calendar year, brands and agencies look to squeeze every ounce of performance from their campaigns. With this focus comes the risk of...

Google said it went from using your HTML title tag 80% of the time to 87% of the time in the past couple of weeks. Google has confirmed that it not only made a change to what title it shows in the search results but also disclosed how much of a change it actually was. For the...

Tracking and performance reports in Google Search Console won’t be affected. As part of the page experience update, Google News will be displaying both AMP and non-AMP web content, the company announced in an email to publishers on Friday. The platform will also no longer render...