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The revised Google search quality guidelines are out; Wednesday’s daily brief

Health insurance ad formats for Microsoft Advertising… Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it...
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Google pauses all political ads through inauguration

Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration. 30 second overview. Google has temporarily disabled political ads for at least a week beginning January 14. They say they plan to continually monitor and...
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Is Google filtering your business in the local search results?

Seeing a shift in Google’s local results? It’s not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google’s local ranking filter. It seems very apparent that Google has a filter for local that weeds through all the listings that...
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301 redirect: Google Webmasters Central to Google Search Central

Five years in the making, the Webmasters Central brand gets retired. After more than 14 years, Google Webmasters Central is becoming Google Search Central, the company announced Wednesday. With the name change, some of the Google Webmaster Central properties are going to be...
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Google rolls out App campaign type to re-engage existing users

Starting next year, App campaigns for engagement may also include a custom prompt for users in Search. Google has rolled out App campaigns for engagement globally. The ads run across Google Search, Play, YouTube and the mobile app Display Network. Google first introduced the...
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Google Ads moves campaign goal metric

Google moved around some fun metrics in Google Ads but don’t let these metrics distract you from the metrics that really matter. Google announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved near your...
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Google adds LGBTQ+ owned attribute to business profiles

These labels can help some businesses with visibility and potentially increase conversions. Google has announced it has added a new attribute to Google Business Profiles for LGBTQ+ owned businesses. This new attribute can be added within your verified Google Business Profile and...
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Google is hiring a Search Quality Analyst to fight search spam

The job is based in Mountain View, California and you would work on helping keep the search results spam free. Google is hiring a new Search Quality Analyst who would work on fighting spam in the Google Search results. A new job posting by Google is currently accepting...
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Google Search Console brings back request indexing tool

After 69 days of it not working, it is now back up and running. Google has reenabled the request indexing tool, within the URL Inspection tool in Google Search Console. The tool was disabled on October 14, 2020 – 69 days ago – and it was expected to come back before the holiday...
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Chrome 88 adds to Core Web Vitals DevTools

Chrome 88 allows you to view your site’s LCP, FIP, and CLS data in dev tools. Newly released Chrome 88 adds features for developers looking forward towards the upcoming Page Experience update, which adds the relatively new Web Vitals metrics to any pre-existing user...