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Google has done a full refresh of its old Webmaster Guidelines, simplifying them and removing the term “webmaster.” 20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh...

Headline one goes big in this latest Google Ads test. Google is testing a larger font size in ad headlines. The first headline displays in a considerably larger font on line one with a second headline appearing below it. The test was spotted by PPC hubbub. We have been able to...

But aggressive government intervention in Australia threatens Google’s voluntary news licensing strategy. Google’s history with news publishers is, to say the least, complicated. The company historically has resisted paying licensing fees for news, arguing that it was...

Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search. Google announced it now supports new schema markup for product results, specifically the shippingDetails schema.org markup. With this markup, you can add details around the...

Searches for local services grew more than 25% YoY across European countries. Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services) in 10 countries: Germany, UK, France,...

Don’t think of it as an enhanced version of Google Support. Google has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors (SBA), the program offers 50-minute individualized consulting sessions...

Health insurance ad formats for Microsoft Advertising… Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it...

Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration. 30 second overview. Google has temporarily disabled political ads for at least a week beginning January 14. They say they plan to continually monitor and...

Seeing a shift in Google’s local results? It’s not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google’s local ranking filter. It seems very apparent that Google has a filter for local that weeds through all the listings that...

Five years in the making, the Webmasters Central brand gets retired. After more than 14 years, Google Webmasters Central is becoming Google Search Central, the company announced Wednesday. With the name change, some of the Google Webmaster Central properties are going to be...