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Updated technical requirements for Unavailable Videos have been rolled out, along with quick fixes. Google updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve....

Some people may be unfamiliar with Prabhakar Raghavan’s background. Prabhakar Raghavan, Google’s new head of Search and Assistant. A number of SEOs on Twitter reacted to yesterday’s news that Prabhakar Raghavan was taking over Search and Assistant from Ben Gomes with...

This gives you more details on your product snippets, merchant listings and the shopping tab listings. Google is rolling out a new Shopping tab within Google Search Console that contains more information about your product snippets, merchant listings and shopping tab listings in...

The new privacy controls allow users to see more ads they’re interested in, less of what they aren’t, and expanded control for sensitive categories. Google’s My Ad Center today will start rolling out to users, globally, to provide control over the kinds of ads they...

If you are in the mortgage business, you have one more Google feature to compete with. Google has launched a new feature in the mobile search results for searches related to mortgages. This is not just the mortgage calculator feature it has had since 2015, but a feature box that...

Google has done a full refresh of its old Webmaster Guidelines, simplifying them and removing the term “webmaster.” 20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh...

Headline one goes big in this latest Google Ads test. Google is testing a larger font size in ad headlines. The first headline displays in a considerably larger font on line one with a second headline appearing below it. The test was spotted by PPC hubbub. We have been able to...

But aggressive government intervention in Australia threatens Google’s voluntary news licensing strategy. Google’s history with news publishers is, to say the least, complicated. The company historically has resisted paying licensing fees for news, arguing that it was...

Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search. Google announced it now supports new schema markup for product results, specifically the shippingDetails schema.org markup. With this markup, you can add details around the...

Searches for local services grew more than 25% YoY across European countries. Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services) in 10 countries: Germany, UK, France,...