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Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously. There’s a deadline coming up in the wonderful world of Google Shopping. Third Door Media’s paid media reporter Ginny...

Following news Apple would be attending its first NAB Show in a decade, the company has been pulled from the list of attendees. The National Association of Broadcasters hosts the NAB Show, a trade conference aimed at the broadcasting industry, as well as supporting media and tech...

Microsoft has announced its quarterly results, topping forecasts on strong Azure performance. Microsoft has been firing on all cylinders, recently becoming just the second company to cross the $2 trillion valuation mark. Multiple analysts have raised the company’s stock target,...

Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now presenting TripAdvisor content and travel search capabilities within Bing search results pages. Bing will now...

A new spam algorithm is rolling out over the next two weeks aimed at fighting link spam more broadly. Google is rolling out the link spam update today and throughout the next two weeks. This link spam update targets spammy links “more broadly” and “across multiple languages,” Duy...

How the visual discovery platform is rethinking stories and influencers “The content on our platform is about you and what you want in your life,” explained Colleen Stauffer, Global Director of Creator Marketing for Pinterest. “We really tried to harness planning that became way...

Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent...

Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic. Writing ad copy for your AdWords campaign typically is a process...

Amazon is getting in on cryptocurrency, posting a job opening for a “Digital Currency and Blockchain Product Lead.” Cryptocurrency has been gaining mainstream support, with companies across a range of industries accepting it as payment. Its increased acceptance makes it somewhat...

Clubhouse, the popular audio-only social media platform, announced it is out of beta and no longer invitation-only. Clubhouse has gained popularity as a platform for audio chatrooms and conversation, but has been invite-only for the last year. The company used those 12 months to...