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15 years of Google Trends; Thursday’s daily brief

Plus, Instagram tests out more ecommerce support and adds contact “Limits.” Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up...
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Search At Core Of New Twitter Home Page

As promised last week, Twitter has launched its new home page with a new focus squarely on search and discovery. The new design invites you to “see what people are saying about…” by using the search box. Below that are three rows of popular topics: by the minute, day, and week....
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Apocalypse for online search? Here’s how marketers can thrive

When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal....
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Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)

How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right. Welcome to Part 7 of an eight-part series on PPC brand bidding, where I answer...
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Windows Pioneer: ‘Screw You, Microsoft Edge’

Microsoft is in the hot seat from none other than one of its Windows Pioneers, over aggressive advertising in its Edge web browser. Microsoft Edge has replaced Internet Explorer as the main web browser shipped with Windows. Based on Chromium, Edge offers a number of improvements...
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Weather Forecasts May Suffer From 5G

Carriers may be racing to deploy 5G, but it seems accurate weather forecasts may be an unintended casualty. 5G promises to revolutionize a slew of industries, offering speeds that rival or surpasses traditional broadband. Thanks to being wireless, the technology promises to have...
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Bing Celebrates Halloween By Showcasing 6 Classic Hollywood Horror Movies On Its Homepage

To celebrate Halloween, Bing has turned its homepage into a horror movie homage with hidden links leading to search results for six classic scary movies, including The Amityville Horror, the original Halloween released in 1978, The Shining, Alfred Hitchcock’s Psycho, Friday the...
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Do you follow the Google guidelines?; Wednesday’s daily brief

Also, Target impression share in Microsoft Advertising grows. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get...
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Twitter Announces Shop Module, Its Foray Into E-Commerce

Twitter is looking to help businesses bring e-commerce to their Twitter profiles with a new feature called Shop Module. Shop Module is designed to let businesses showcase their products at the top of their profile page. Businesses will be able to use the feature to create a...
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Submit your SEO questions to Google for upcoming short Q&A videos

Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to start it back up again. Google is asking webmasters and SEOs to submit their short SEO questions so the search giant can begin producing short question-and-answer videos...