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Last night, there was some buzz and commotion over Twitter adding ads to the web interface. The screen shot provided here shows how Twitter is promoting Twitter Search, so technically, this might not be an advertisement but it shows how Twitter may be able to monetize the...

Can you really afford to miss out on free technical data about your website’s performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage. Google Search Console...

By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions. Having spent the last 11 years surrounded by sales leaders, Amanda Farley Partner and Director of Accounts and Digital Strategy at SSDM, picked up on some of their...

T-Mobile is giving its Magenta and Magenta MAX customers one free year of Apple TV+ streaming service. Apple TV+ is home to a number of critically-acclaimed and/or award-winning shows and movies, including Ted Lasso, Morning Show, See, CODA and Greyhound. The service is normally...

Last Thursday, I talked with Twitter cofounder Biz Stone on a variety of issues about Twitter but especially focused around search. In the interview, he discussed: how Twitter may redesign its home page to better reposition itself as a sharing and discovery service; how discovery...

What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights. Being a technical SEO, I love digging into any weird problems where things don’t seem to work as expected. Canonical tags seem easy enough,...

Never managed an international PPC account before? Columnist Pauline Jakober provides tips and advice on how to handle this new challenge. You’re a US-based PPC manager, and you’ve just been tasked with overseeing an international account for the first time. What do you do? If...

Amazon is facing backlash from its employees over its return-to-office plans, with employees saying “this is turning into a circus.” Amazon recently announced it was pushing back its return-to-office date to at least January as a result of the surge in Delta COVID cases. Th...

Britain’s Competition and Markets Authority (CMA) has raised significant concerns over Facebook’s Giphy purchase and may force a sale. Facebook bought Giphy, the popular animated GIF platform, for $400 million in 2020. The social media giant wanted to integrate with Instagram....

Yesterday, we reported on a study appearing on the “Freakonomics” blog that disputed the “Bing It On” claim that people prefer Bing to Google in a blind comparison of search results. Study author Ian Ayers sought to replicate the Bing It On challenge methodology and argued that...