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Last Thursday, I talked with Twitter cofounder Biz Stone on a variety of issues about Twitter but especially focused around search. In the interview, he discussed: how Twitter may redesign its home page to better reposition itself as a sharing and discovery service; how discovery...

What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights. Being a technical SEO, I love digging into any weird problems where things don’t seem to work as expected. Canonical tags seem easy enough,...

Never managed an international PPC account before? Columnist Pauline Jakober provides tips and advice on how to handle this new challenge. You’re a US-based PPC manager, and you’ve just been tasked with overseeing an international account for the first time. What do you do? If...

Amazon is facing backlash from its employees over its return-to-office plans, with employees saying “this is turning into a circus.” Amazon recently announced it was pushing back its return-to-office date to at least January as a result of the surge in Delta COVID cases. Th...

Britain’s Competition and Markets Authority (CMA) has raised significant concerns over Facebook’s Giphy purchase and may force a sale. Facebook bought Giphy, the popular animated GIF platform, for $400 million in 2020. The social media giant wanted to integrate with Instagram....

Yesterday, we reported on a study appearing on the “Freakonomics” blog that disputed the “Bing It On” claim that people prefer Bing to Google in a blind comparison of search results. Study author Ian Ayers sought to replicate the Bing It On challenge methodology and argued that...

Plus, Instagram tests out more ecommerce support and adds contact “Limits.” Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up...

As promised last week, Twitter has launched its new home page with a new focus squarely on search and discovery. The new design invites you to “see what people are saying about…” by using the search box. Below that are three rows of popular topics: by the minute, day, and week....

When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal....

How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right. Welcome to Part 7 of an eight-part series on PPC brand bidding, where I answer...