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Killer paid search tactics that every marketer needs to know

In this webinar, learn how to turn more high-intent searchers into inbound calls that accelerate your customer acquisition. Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value...
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Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000

Pages need to be optimized, linkable and have search opportunity to grow. Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the best results. These pages need to be...
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South Korea Passes Bill Aimed at Apple and Google App Stores

South Korea has passed its “Anti-Google Law,” aimed at prohibiting Apple and Google from forcing developers to use their payment systems. Apple and Google are both under fire for their app stores, and what is increasingly being viewed as an abusive monopoly. In particular, both...
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Arm’s China Venture Goes Rogue, Seizes IP and Declares Independence

Arm Holding’s venture in China, Arm China, has gone rogue, seized IP and is trying to establish itself as an independent company. As part of its efforts to expand in China, Arm’s parent company, SoftBank, was pressured to create a joint venture in which Arm only owned 49% of the...
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Bing Webmaster Tools Adds Malware Re-Evaluation & Geo-Targeting Tools

Bing announced two new features for Bing Webmaster Tools. First, you can now see more details on malware issues impacting your site and be able to submit a malware re-evaluation request. Second, you can now geo-target specific pages, directories or your whole site within Bing...
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Google link spam update done rolling out

It took an extra two weeks longer than expected to roll out. Google has completed the rollout of the link spam update it started just over four weeks ago. “The link spam update is now complete,” Danny Sullivan said via the Google Search Liaison account. What took so long. Google...
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Twitter Adding Advertisements?

Last night, there was some buzz and commotion over Twitter adding ads to the web interface. The screen shot provided here shows how Twitter is promoting Twitter Search, so technically, this might not be an advertisement but it shows how Twitter may be able to monetize the...
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SEO 101: Which URL versions to add to Google Search Console

Can you really afford to miss out on free technical data about your website’s performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage. Google Search Console...
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A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI

By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions. Having spent the last 11 years surrounded by sales leaders, Amanda Farley Partner and Director of Accounts and Digital Strategy at SSDM, picked up on some of their...
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T-Mobile Giving Customers One Year of Free Apple TV+

T-Mobile is giving its Magenta and Magenta MAX customers one free year of Apple TV+ streaming service. Apple TV+ is home to a number of critically-acclaimed and/or award-winning shows and movies, including Ted Lasso, Morning Show, See, CODA and Greyhound. The service is normally...