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A simple 3-step framework for improving your technical SEO

From migrating your website to an HTTPS domain to robust keyword research to optimizing H1 tags, there’s no end to the improvements you can make. In a world where everyone’s fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site’s...
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Seizing your data destiny: Google delays third-party cookie phase-out

As it turns out, third-party cookies are a tougher cookie than we thought. On June 24, Google announced in a blog post it intends to delay by more than a year its self-imposed deadline to deprecate third-party cookies in its Chrome browser. The timeline was originally targeted...
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Notebook, and Especially Chromebook, Demand Down as Lockdowns Ease

As lockdowns ease around the world, the notebook market is seeing a corresponding drop in demand, with Chromebooks hit especially hard. The COVID-19 pandemic sparked a surge in demand for notebooks, tablets and Chromebooks as people needed devices that could help them work from...
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Oracle Turns to AI to Automate Digital Marketing With Fusion Marketing

In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing. AI is revolutionizing a wide range of industries, but Oracle is applying it to digital marketing campaigns, with its newly announced Fusion Marketing platform. Unlike many lead...
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Bing On The Top Search Trends For 2012: Kardashian, Bieber & Gangnam Style

Oh baby, baby, baby oh… Sorry Biebs, you better believe you just got Kanye’d off the top searched celeb spot by Kim Kardashian. Ouch. But if you were her boyfriend… oh never mind. Let’s get on to the good stuff that Bing announced earlier this evening, the big list of 2012 Bing...
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5 tips to max your Google Ads search spend efficiency

In this live webinar, take away data and tips and use them to boost your campaign performance. As we come to crunch time for the end of the calendar year, brands and agencies look to squeeze every ounce of performance from their campaigns. With this focus comes the risk of...
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Why SEO right now?

Take the opportunities presented by this particular moment in time to drive towards a bigger and more integrated role in business for SEO. SEO has always been of great importance, but has sometimes lacked buy-in and visibility. But with the pandemic, there has been a marked shift...
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Set yourself up for PPC success this spring and beyond

With familiar challenges from 2020, focus on maintaining adaptability, flexibility, and investment in your search marketing strategies. As the world continues to navigate uncertain times, keeping a pulse on competitors and global search trends is more important than ever. Join...
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Salesforce and FedEx Partner to Deliver End-to-End E-Commerce Solution

Salesforce and FedEx are partnering to deliver an end-to-end e-commerce and shipping solution. The partnership between the two companies will see the integration of Salesforce Commerce Cloud and Salesforce Order Management with features from FedEx and its e-commerce subsidiary,...
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Exclusive agenda preview: What’s next in search marketing

Your $199 virtual pass unlocks four new tracks programmed by the Search Engine Land experts, tactic-rich sessions led by some of the smartest search marketers on the planet, and much, much more. The only constant in the search marketing world is change: Google’s page experience...