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Proactively building negative keyword lists in Google Ads is now more important than ever

Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls. Google plans to begin restricting terms within the search query...
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President Biden to Nominate Jessica Rosenworcel to FCC Chair

President Biden is preparing to make his nominations for key positions, including nominating Jessica Rosenworcel as FCC Chair. Jessica Rosenworcel has been serving as acting chairwoman of the Federal Communications Commission since the outset of the Biden administration. In a...
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Retailers Should Focus On The Last Mile, Says Justuno CEO

“Conversion optimization is the same as it’s been for a while,” says Justuno CEO Erik Christiansen. “People still don’t want to focus on the last mile. We’ve kept to the same message that retailers should be investing in their current website visitors. There’s always low-hanging...
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Bing’s Visual Search Is Gone (Has Been For A While, Actually)

The fact that almost no one noticed might be one reason why Bing has dropped its Visual Search feature … something that apparently happened months ago. To be clear, this isn’t traditional image search that we’re talking about; that’s still available at bing.com/images. We’re...
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Google site command bug being fixed

Google has confirmed the issue was resolved at 3:25pm ET. Google is working on a fix with the site command, a command used to restrict the search results to a specific domain name. Google said “we are aware of an issue with the site: command that may fail to show some or any...
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Facebook’s Zuckerberg In the Hot Seat In Upcoming “60 Minutes” Interview

This Sunday night, one of the “60 Minutes” segments on CBS will feature an interview with Facebook founder and CEO Mark Zuckerberg. There’s a snippet of the interview on the CBS website together with an article that previews the segment. In the video excerpt of the interview...
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Foxconn Entering EV Production in Europe, Latin America and India

Foxconn is working to become a powerhouse in the electric vehicle (EV) market, planning on production in Europe, Latin America and India. Foxconn is mainly known as an electronics manufacturer, and is the primary company Apple uses to assemble its products. The company has been...
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How the Ecommerce Theme You Choose Helps to Deliver the Best Brand Experience

Ecommerce is a lucrative market for many businesses. By now, nearly every retail brand has either started or is working on launching an ecommerce store. Global ecommerce revenue is projected to reach 5.4 trillion US dollars by 2022. Therefore, more and more retailers have jumped...
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The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief

Plus, how to build a marketing team that works Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to...
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Analyzing competition with SE Ranking tools

Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals. Competitor analysis is a crucial part of any SEO strategy. Whether you’re just estimating your chances of conquering a new niche or already trying...