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Google Ads creates unified advertiser verification program

Google will combine its advertiser identity and business operations verification programs under a unified Advertiser verification program. Google Ads will merge its advertising identify and business operation verification programs into a unified advertising verification program...
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Messy SEO Part 6: Pillar pages and topic clusters

In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new...
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Google Will Now Allow Legacy G Suite Users to Upgrade to Free Accounts

Google is backing down after igniting a firestorm, and will not force free, legacy G Suite accounts to upgrade to paid Google Workspace plans. Google allows individuals and businesses to use its services in concert with their own domain name. This means they can have an email...
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’Sold by Amazon’ Shutting Down In Agreement With Washington AG

Amazon has agreed to shut down its “Sold by Amazon” program, and pay $2.25 million, in an agreement with the Washington Attorney General. Washington AG Bob Ferguson launched an investigation into Amazon’s “Sold by Amazon” program. The program effectively amounted to price-fixing,...
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Bing (+ Facebook) Event Later Today — And We’ll Be There

As you’ve no doubt already seen, Bing is holding an event at Microsoft’s Silicon Valley Campus at 11:30 Pacific/2:30 Eastern. Microsoft’s Qi Lu will be speaking and Facebook will be there. There should be some interesting news coming out of the event and we’ll be in attendance to...
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Google Search Console logging issue may cause drop in image search performance data

The issue started on January 24 and is still ongoing, so please note this in your reports. Starting on January 24, 2022 and currently still ongoing, Google said there was a “logging issue” with Google “Search data for images” which may result in a drop in the number of clicks and...
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FTC’s Suit Against Facebook Can Proceed, Judge Rules

Facebook was dealt a major blow today as Judge James Boasberg ruled the Federal Trade Commission’s (FTC) suit against it will not be dismissed. The FTC had previously sued Facebook in December 2020, over what it said was anticompetitive behavior, only to have Judge Boasberg throw...
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How analyzing search data can improve your decision-making

Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions. Much like a physical marketplace, the online search environment has both its successful businesses and those that fail to...
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Position Imaging Working to Address Multi-Unit Package Delivery Logistics

Position Imaging has announced its Smart Package Room Partner Program, designed to help multi-unit properties deal with package deliveries. The global pandemic has upended the retail market, with consumers relying on home deliveries more than ever. The increased number of...
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UK Government Planning Full Media Assault on End-to-End Encryption

The UK government has hired a high-powered ad agency for a full-fledged assault on end-to-end encryption (E2EE). The UK government has long been opposed to E2EE. Despite the importance of E2EE in virtually every aspect of digital life, critics criticize it for making it harder to...