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Google Merchant Center now automatically displays badge eligibility for products

Merchants no longer have to manually figure out which badge is being applied to each of their items. Google Merchant Center is now automatically showing retailers when their products are eligible for badges, a Google spokesperson has confirmed to Search Engine Land. Available...
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Meta or meh? Facebook’s new rebrand; Friday’s daily brief

Plus, the secret to managing people is less management and more peopling Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up...
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6 tactics to rank better in Google Discover

While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works. Google’s Discover feed presents mobile users with a stream of content based...
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Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app

The new mobile app features can be used to identify emerging trends and act on them from anywhere. Advertisers can now create campaigns, review Search trends and view more explanations with performance insights in the Google Ads mobile app, the company announced Friday. Why we...
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Mozilla Pulling the Plug on Firefox Lockwise

Mozilla is killing off its Firefox Lockwise password manager, with the end-of-life (EOL) date set for December 13, 2021. Password managers are a popular, and important, cybersecurity option. Password managers help users keep track of the myriad of passwords they use for various...
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5 Growth Hacking Tips for SaaS Startups

Marketing and growing a startup is one of the most difficult things for business owners today. There is stiff and fierce competition out there, and entrepreneurs have to walk an extra mile to gain traction and growth. For the IT and SaaS industry, it seems that there is always a...
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Bing Rolls Out Another New Deals Product

Bing has put considerable effort in the past several months into building out its deals content. First Bing introduced third party deals via its mobile website. It then created a retail-centric deals portal within Bing Shopping. More recently Microsoft added self-service group...
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Google tests feeds for App install campaigns, expands deep linking and reporting

Updates are aimed at improving app install outcomes. Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more...
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Facebook’s topic exclusion controls test rolls out to more advertisers

In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time. Facebook will soon expand its test of topic exclusion controls for ads in the News Feed to a limited number of advertisers that run ads in English, t...
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Conductor raises $150M in funding

New investment will be a catalyst to shape the future of organic marketing, SEO, and content. Conductor has raised $150M in a funding round led by growth equity firm Bregal Sagemount. This news will allow Conductor to help companies increase traffic, conversions, and ROI from...