off

Google Search Console inaccessible for some users

Many SEOs have reported being unable to access Google Search Console. We are seeing a large number of SEOs reporting that they cannot access Google Search Console right now. It seems like it might be an issue in some regions; e.g., some users on the west coast or other regions....
off

Facebook blocks Trump for remainder of term while Twitter sets permanent ban

Numerous advertisers have paused their social media campaigns over the events at the Capitol. Last Wednesday, America went through surreal times when a large group of Trump supporters stormed the Capitol after the President posted numerous social media posts on Twitter and...
off

Google Review Snippets rich results report updated

You may see a reduction in the number of review objects in this report starting on December 14, 2021. Google has made an update to the review snippets rich results report within Google Search Console today. This change may result in a “reduction in the number of Review objects in...
off

Google Ads unaffected by Log4j vulnerability

However, if you are using an Ads API Client Library and Apache Log4j versions 2.0 to 2.14.1, you should upgrade to the patched version 2.15.0. Google Ads and Google Marketing Platform are not using versions of Log4j affected by the CVE-2021-44228 vulnerability, th...
off

Better CEO Taking Time Off In Wake of Mass Zoom Firing

Better.com’s board of directors has announced CEO Vishal Garg is “taking time off effective immediately” in the wake of laying off 900 people via Zoom. Garg ignited a firestorm last week when he held a Zoom meeting with 900 employees to tell them they were being laid off. In that...
off

5-Step Guide to Successfully Reviewing Your Marketing Plans

A marketing review is a crucial step to take when having a business in order to ensure that your marketing strategy, like the five C’s of marketing, aligns with business goals. You have to find out whether all marketing activities are aligned with the company’s strategic plan, as...
off

Bing Launches A Killer iPad App

Not an “iPad killer” . . . a killer app for the iPad. Bing’s iPhone app was impressive, but with its new iPad app Microsoft has created an even more impressive app for a rival platform. It’s a great and very useful tool for the tablet. And yes, it’s a lot more fun and interesting...
off

Google News performance report updated for accuracy, expect impression reductions

This is not a ranking change, this is just a change in how Google reports on your rankings. Google, on December 9th, has updated the news performance report in Google Search Console “to make it more accurate,” the company said. This update may result in a drop in the number of...
off

Fortune 500 secret: Consumer intelligence analytics drives every decision

Uncover, understand and predict consumer behavior about brands, their competitors and their categories. Consumer intelligence analytics keeps Fortune 500 companies at the top of their game, and other category leaders are quickly following suit. Why does consumer intelligence...
off

Free technical SEO training online next week

Grab your free pass now and join us online, Tuesday, December 14, for SMX Build: SEO for Developers! Finish 2021 strong and head into the New Year armed with sophisticated SEO tactics that drive measurable results — attend SMX Build: SEO for Developers online, next Tuesday,...