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Better CEO Taking Time Off In Wake of Mass Zoom Firing

Better.com’s board of directors has announced CEO Vishal Garg is “taking time off effective immediately” in the wake of laying off 900 people via Zoom. Garg ignited a firestorm last week when he held a Zoom meeting with 900 employees to tell them they were being laid off. In that...
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5-Step Guide to Successfully Reviewing Your Marketing Plans

A marketing review is a crucial step to take when having a business in order to ensure that your marketing strategy, like the five C’s of marketing, aligns with business goals. You have to find out whether all marketing activities are aligned with the company’s strategic plan, as...
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Bing Launches A Killer iPad App

Not an “iPad killer” . . . a killer app for the iPad. Bing’s iPhone app was impressive, but with its new iPad app Microsoft has created an even more impressive app for a rival platform. It’s a great and very useful tool for the tablet. And yes, it’s a lot more fun and interesting...
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Google News performance report updated for accuracy, expect impression reductions

This is not a ranking change, this is just a change in how Google reports on your rankings. Google, on December 9th, has updated the news performance report in Google Search Console “to make it more accurate,” the company said. This update may result in a drop in the number of...
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Fortune 500 secret: Consumer intelligence analytics drives every decision

Uncover, understand and predict consumer behavior about brands, their competitors and their categories. Consumer intelligence analytics keeps Fortune 500 companies at the top of their game, and other category leaders are quickly following suit. Why does consumer intelligence...
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Free technical SEO training online next week

Grab your free pass now and join us online, Tuesday, December 14, for SMX Build: SEO for Developers! Finish 2021 strong and head into the New Year armed with sophisticated SEO tactics that drive measurable results — attend SMX Build: SEO for Developers online, next Tuesday,...
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Video: Brian Ussery of Razorfish on SEO for e-commerce sites

We also talked about the new GoogleBot and some of the old days in the SEO industry. The Director of SEO at Razorfish, Brian Ussery, an individual who I’ve known in the SEO space for almost twenty-years, chatted with me about the earlier days in the SEO industry. We also talked...
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Apple’s M3 Chip Nears Production

Apple may have just released the M1 Pro and Max, but reports indicate the company’s M3 is nearing production. According to MacRumors, TSMC has already begun a pilot program for production of 3nm chips. It’s believed volume production will begin in Q4 2022, with the chips reaching...
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UK Blocks Meta’s Giphy Acquisition, Forcing a Sale

Meta’s purchase of Giphy has been thwarted, with UK regulators blocking the deal and forcing Meta to sell it. Meta, then Facebook, acquired Giphy in 2020 to the tune of $400 million. It was later discovered the two companies had used a legal loophole to avoid regulatory scrutiny,...
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Bing Webmaster Tools Integrates Yahoo Traffic Data

Bing Webmaster Tools now has fully integrated in Yahoo’s traffic numbers as well. So if you have seen a spike in your Bing Webmaster Tools traffic charts, this is the reason why. You should see your impressions and clicks data spike up, while the click through rate numbers may...