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I’ve never encouraged a “Google First” or “Google Only” mentality for search marketers to follow. This is where you focus only on Google, figuring the other major search engines don’t matter. Instead, I’ve said that all the search engines are important...

Best Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers. Best Buy has launched Best Buy Ads, its own in-house media company, the consumer electronics retailer announced Tuesday. Best Buy Ads offers paid search ads and sponsored...

Yoast SEO partnered with SEO tool provider Wincher for these capabilities. Yoast SEO added keyword phrase performance tracking to Yoast SEO 17.9, in partnership Wincher, the company announced. This lets those who use Yoast SEO to better understand how your posts are ranking over...

Robinhood is the latest company to go fully remote, embracing a “remote first” work culture. In the early days of the pandemic, companies around the world sent their employees home to work remotely. While many have continued to look for opportunities to bring their employees back...

If you avoid these seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” he say...

Bing and Big Think are hosting”Farsight 2011: Beyond the Search Box,” a four hour event today in San Francisco looking at the future of search. We’ve got various luminaries lined-up. Google will be on a panel. There’s that whole Google says Bing is copying them thing that just...

The Shops section shows three to ten retailers based on their organic search rankings. Google has launched a “Shops” section in the mobile search results, a company spokesperson has confirmed to Search Engine Land. The Shops section shows three retailers (but can be expanded to...

The new all-in-one tool will be free for at least a year, the company says. Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook...

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news. In 2021, SEOs faced a flurry of Google updates (including the highly anticipated yet possibly-overhyped Page Experience...

Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads. Google announced that mobile users will now have continuous scroll in search results. This means that instead of coming upon a “See More” button after about ten results, searchers will...