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In this webinar, learn how to establish Expertise, Authority and Trust through masterful content-driven link building. We all agree that E.A.T. is not a ranking factor or a single signal to get your site to rank in YMYL or any category. Join Grant Simmons, formerly VP of...

Microsoft has signaled it wants to provide security for cloud-based companies in general, regardless of whether they use Azure, AWS, or Google Cloud. Microsoft is a far different company under Satya Nadella than it was under Bill Gates and Steve Ballmer. Instead of ruthlessly...

“Conversion optimization is the same as it’s been for a while,” says Justuno CEO Erik Christiansen. “People still don’t want to focus on the last mile. We’ve kept to the same message that retailers should be investing in their current website visitors. There’s always low-hanging...

This tool gives SEOs information on how Microsoft Bing does just that and then gives you more data on clicks, impressions, links, errors, warnings, indexing issues and much more. Microsoft Bing has announced the re-launch of Bing Site Explorer. Don’t be fooled, Bing Site Explorer...

Edible Arrangements was seeking damages from Google for selling its name via search ads. The court didn’t bite. The Supreme Court of Georgia has rejected an attempt by Edible Arrangements to sue Google for theft, conversion, and racketeering. This legal fight dates back to 2018,...

The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021. Facebook estimates that, in aggregate, it is now underreporting iOS web conversions by approximately 8%, down from the 15% in September 2021. The company cited...

Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI. Snapchat is launching mid-roll ads for Snap Star Stories, the company announced Monday. The new, attributable ad product is currently in closed beta and the company...

If you don’t offer the experience your customer is looking for, your reputation may be at stake. Now more than ever, customers seek out information about your business online. If you don’t offer the experience your customer is looking for, your reputation may be at stake....

The onset of today’s pandemic has brought on various changes to how we live especially when it comes to how we approach healthcare. Most of these changes have helped our society navigate the new normal way of living. But up to what extent will these changes stay? This question is...

Microsoft is throwing down the gauntlet in the app store market, releasing a set of “Open App Store Principles” that take aim at Apple and Google. Apple and Google have increasingly come under scrutiny for how they run their respective app ecosystems, the Apple App Store and the...