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Facebook testing brand safety topic exclusions for advertisers

“This is the first time the Feed environment would be managed though controls,” company says. Facebook announced today that it will begin testing news feed topic exclusions for advertisers this year. Citing advertisers’ brand safety concerns, Facebook says the new...
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Avoid an identity crisis by getting to know your customers

In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers’ identities. In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is....
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Google December 2021 product reviews update is finished rolling out

Google has confirmed this update is now complete – days before the Christmas holiday. Google has confirmed that the December 2021 product reviews update is now finished rolling out. This update has officially completed rolling out a few days before Christmas. The...
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Ford and Salesforce Partner on VIIZR, Small Business SaaS Tool

Ford and Salesforce are partnering on VIIZR, a Software as a Service (SaaS) tool designed for small businesses. VIIZR is designed for small businesses, especially those whose workers operate in the field. Electricians, HVAC personnel, plumbers, and the like are ideal candidates,...
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YouTube TV Loses and Regains Disney-Owned Channels

YouTube TV lost, and quickly regained, Disney-owned channels following issues negotiating a new contract. YouTube TV warned several days ago that it could lose Disney-owned channels when its current deal expired on Friday. Ultimately, the two companies failed to reach an...
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Bing Shopping Incorporates Natural Language Search

If you search for “cashmere sweaters under $100” on Bing or Bing Shopping, the search engine now understands what you mean, returning results for products in the category under the price point specified. Microsoft announced the ability to recognize price constraints today,...
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Google Search Console inaccessible for some users

Many SEOs have reported being unable to access Google Search Console. We are seeing a large number of SEOs reporting that they cannot access Google Search Console right now. It seems like it might be an issue in some regions; e.g., some users on the west coast or other regions....
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Facebook blocks Trump for remainder of term while Twitter sets permanent ban

Numerous advertisers have paused their social media campaigns over the events at the Capitol. Last Wednesday, America went through surreal times when a large group of Trump supporters stormed the Capitol after the President posted numerous social media posts on Twitter and...
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Google Review Snippets rich results report updated

You may see a reduction in the number of review objects in this report starting on December 14, 2021. Google has made an update to the review snippets rich results report within Google Search Console today. This change may result in a “reduction in the number of Review objects in...
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Google Ads unaffected by Log4j vulnerability

However, if you are using an Ads API Client Library and Apache Log4j versions 2.0 to 2.14.1, you should upgrade to the patched version 2.15.0. Google Ads and Google Marketing Platform are not using versions of Log4j affected by the CVE-2021-44228 vulnerability, th...