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Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

If you avoid these seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” he say...
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Live Blogging Bing’s Future Of Search Event

Bing and Big Think are hosting”Farsight 2011: Beyond the Search Box,” a four hour event today in San Francisco looking at the future of search. We’ve got various luminaries lined-up. Google will be on a panel. There’s that whole Google says Bing is copying them thing that just...
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Google launches ‘Shops’ section in mobile search results

The Shops section shows three to ten retailers based on their organic search rankings. Google has launched a “Shops” section in the mobile search results, a company spokesperson has confirmed to Search Engine Land. The Shops section shows three retailers (but can be expanded to...
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Facebook launches free ‘paid online events’ for SMBs and others

The new all-in-one tool will be free for at least a year, the company says. Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook...
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SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news. In 2021, SEOs faced a flurry of Google updates (including the highly anticipated yet possibly-overhyped Page Experience...
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What does Google’s infinite scroll on mobile mean for advertisers?

Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads. Google announced that mobile users will now have continuous scroll in search results. This means that instead of coming upon a “See More” button after about ten results, searchers will...
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BlackBerry OS Is Finally Shutting Down

Blackberry is warning users that services for its legacy BlackBerry OS devices is ending January 4, 2022. BlackBerry was once king among smartphones, before the iPhone hit the scene. Between iOS and Android, Blackberry quickly lost market share. The company’s homegrown BlackBerry...
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Microsoft Buying Xandr Ad Business From AT&T

AT&T has agreed to sell its ad marketplace, Xandr, to Microsoft as the ad industry tries to adapt to a post-cookie world. The ad industry has been working to cope with changes to online advertising, including initiatives to replace the web browser cookies that have formed the...
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Bing Enhances Auto Instant Answers with Car Listings

One of Bing’s differentiating strategies is to offer increasingly rich information on the first page of search results: “instant answers.” (Of course Google and Yahoo try to do similar things.) In the context of autos, for example, Bing provides a great deal of information about...
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Google now lets you place products at the top of your local and Maps listing

Google Business Profiles now let’s you mark a product as special to pop it to the top. Google Business Profile, formerly Google My Business, has a new feature in the products section that lets you mark a product as “special.” After you mark a product as special, that...