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There seems to be a lot of misconception that social media marketing isn’t ethical. Almost daily, I come across bloggers who denounce SMM as spam or suggest that social media marketers are poisoning the community well. In reality, they either aren’t properly educated or perhaps...

Google Search Console’s crawl stats report showed Google stopped crawling many Shopify sites last week. Last week there were numerous reports that Google stopped crawling and Googlebot “flatlined” its crawling activity on many, if not, all Shopify websites. Google’s John...

Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this. We have a client with angry customers. Really angry customers. They are angry because they had unsubscribed from our client’s emails, and yet kept seeing...

Toshiba has updated its reorganization plans, telling shareholders it will split into two companies instead of three, as it originally planned. The company announced in November 2021 that it intended to split into three companies. Despite being one of the most influential...

Meta has announced it is introducing Personal Boundary for virtual reality, in an effort to prevent harassment in the metaverse. The tech industry has been working to be more inclusive and protect individuals from harassment in the real world. As the metaverse — the intersection...

At long last, Facebook’s social data is coming to search in a big way. Bing is now making use of it to show new “Liked By Your Friends” matches and Facebook-powered people search results. The move offers a huge amount of promise, and perhaps gives Bing a edge that Google can’t...

Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came from Google advertising. Alphabet, parent company of Google, released its earnings report yesterday for its fourth quarter. In it, we learned Google search advertising revenue increased 35%...

Patagonia, North Face, Ben & Jerry’s and others have pledged to pull ads in July. Verizon Communications has become the highest-profile advertiser to announce it’s joining the “Stop Hate for Profit” campaign, which asks companies to pause their Facebook and Instagram ad...

Google will combine its advertiser identity and business operations verification programs under a unified Advertiser verification program. Google Ads will merge its advertising identify and business operation verification programs into a unified advertising verification program...

In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new...