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This new attribute may help your business stand out from the competition in the Google local results. Google has a new recycling attribute label you may be able to add to your Google Business Profile, the company announced. This attribute can be used to highlight if your business...

But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data. Interest Category targeting in Facebook may be up to 33% inaccurate, according to new study from North Carolina State University....

Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps. Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier...

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021. In 2021, PPC professionals navigated changes in keyword match types and automated bidding, scratched their heads at the prospect of a...

Automakers will no longer be able to sell combustion engine passenger cars in Canada, effective 2035, adding to the growing impetus for a full transition to electric vehicles. Governments are working to combat climate change, with combustion engine vehicles being one of the...

Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to...

Opening remarks by Yusef Medhi: Part II of the Bing Entertainment event set up for discussion session about the future of entertainment in search with Hollywood hitters: Joseph Gordon Leavitt & Kathryn Bigelow share their thoughts: Opening remarks by Yusef Medhi: Part II of...

Google said this is because the tool has “low value.” Google announced that the URL parameters tool is going away next month, citing the tool has little or low value. Google will be sunsetting this feature on April 26, 2022 and you will no longer be able to access the...

How retailers can make their seasonal social ad dollars go further. Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee...

From your phone is spying on you to Google manipulating ad auctions, here are some of the juiciest conspiracy theories. Conspiracy theories are everywhere online. Few are shockingly true, most are not, but one shared trait among all conspiracy theories is that a simple truth...