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Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI. Snapchat is launching mid-roll ads for Snap Star Stories, the company announced Monday. The new, attributable ad product is currently in closed beta and the company...

If you don’t offer the experience your customer is looking for, your reputation may be at stake. Now more than ever, customers seek out information about your business online. If you don’t offer the experience your customer is looking for, your reputation may be at stake....

The onset of today’s pandemic has brought on various changes to how we live especially when it comes to how we approach healthcare. Most of these changes have helped our society navigate the new normal way of living. But up to what extent will these changes stay? This question is...

Microsoft is throwing down the gauntlet in the app store market, releasing a set of “Open App Store Principles” that take aim at Apple and Google. Apple and Google have increasingly come under scrutiny for how they run their respective app ecosystems, the Apple App Store and the...

During today’s launch of the IE9 browser beta today, the Bing search team previewed some of the new features that will be available in the browser via HTML5 — calling it a “more beautiful search experience.” In a blog post today, Bing discussed things like an animated home page...

Want to resume searching for topics you did days or weeks ago? Google Chrome’s new Journeys feature makes it easy to do. Google Chrome has added a new feature called Journeys that makes it easier for users to revisit topics they searched for days or weeks ago. What is...

There seems to be a lot of misconception that social media marketing isn’t ethical. Almost daily, I come across bloggers who denounce SMM as spam or suggest that social media marketers are poisoning the community well. In reality, they either aren’t properly educated or perhaps...

Google Search Console’s crawl stats report showed Google stopped crawling many Shopify sites last week. Last week there were numerous reports that Google stopped crawling and Googlebot “flatlined” its crawling activity on many, if not, all Shopify websites. Google’s John...

Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this. We have a client with angry customers. Really angry customers. They are angry because they had unsubscribed from our client’s emails, and yet kept seeing...

Toshiba has updated its reorganization plans, telling shareholders it will split into two companies instead of three, as it originally planned. The company announced in November 2021 that it intended to split into three companies. Despite being one of the most influential...