off

3 ways to optimize internal linking

Poor internal link structure can end up harming your site’s rankings. At SMX Next, Jonathan Epstein showed how marketers can prevent PageRank loss with better internal linking. Links are one of the primary ways Google and other search engines understand and rank websites....
off

Google Ads latency issues and error messages within advertiser console

Google has confirmed the issue and is currently investigating these reports. Over the past few hours, search marketers have been complaining about slowness, errors and other unexpected issues within the Google Ads advertiser console. Google has posted a status update just now...
off

Honda and Sony Partnering on Electric Vehicle Efforts

Honda and Sony are working together, forming a new company to sell electric vehicles (EVs) as the entire industry pivots away from gasoline engines. Sony showed off its Vision-S SUV at CES 2022, a sleek-looking EV born as a result of the response Sony received from unveiling the...
off

UK Will Require Tech Firms to Verify User Identity When Posting Online

The UK is preparing to implement its Online Safety Bill, including provisions that will require tech firms to combat online trolls with ID verification. The nature of the internet has often been at odds with societal good. By design, the internet was built around anonymity. In...
off

Bing’s new robots.txt tester can help SEOs identify crawling issues

The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors instantly. Bing has added a robots.txt tester to its Webmaster Tools, the company announced Friday. The new feature allows SEOs to analyze their robots.txt files and highlights issues...
off

How to use Google Business Messages to talk to your customers

Google’s Business Messages is one of the best ways to connect with your customers and future customers. With more competition than ever, businesses must seize every competitive edge they can get. One way to differentiate your business from competitors is by offering...
off

Facebook drops ‘News’ from News Feed in rebrand

The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed. Facebook’s News Feed is going away. But in name only. Facebook tweeted the news yesterday that the News Feed will now be known as “Feed.” The Feed will now be the place where users scroll...
off

4 ways to optimize your responsive search ads

ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they’re forced to make the switch. Google’s responsive search ads (RSAs) have existed alongside the...
off

Drive ranking in YMYL categories by mastering E.A.T. with content and links

In this webinar, learn how to establish Expertise, Authority and Trust through masterful content-driven link building. We all agree that E.A.T. is not a ranking factor or a single signal to get your site to rank in YMYL or any category. Join Grant Simmons, formerly VP of...
off

Microsoft Taking Platform Agnostic Approach to Cloud Security

Microsoft has signaled it wants to provide security for cloud-based companies in general, regardless of whether they use Azure, AWS, or Google Cloud. Microsoft is a far different company under Satya Nadella than it was under Bill Gates and Steve Ballmer. Instead of ruthlessly...