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Bing’s new robots.txt tester can help SEOs identify crawling issues

The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors instantly. Bing has added a robots.txt tester to its Webmaster Tools, the company announced Friday. The new feature allows SEOs to analyze their robots.txt files and highlights issues...
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How to use Google Business Messages to talk to your customers

Google’s Business Messages is one of the best ways to connect with your customers and future customers. With more competition than ever, businesses must seize every competitive edge they can get. One way to differentiate your business from competitors is by offering...
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Facebook drops ‘News’ from News Feed in rebrand

The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed. Facebook’s News Feed is going away. But in name only. Facebook tweeted the news yesterday that the News Feed will now be known as “Feed.” The Feed will now be the place where users scroll...
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4 ways to optimize your responsive search ads

ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they’re forced to make the switch. Google’s responsive search ads (RSAs) have existed alongside the...
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Drive ranking in YMYL categories by mastering E.A.T. with content and links

In this webinar, learn how to establish Expertise, Authority and Trust through masterful content-driven link building. We all agree that E.A.T. is not a ranking factor or a single signal to get your site to rank in YMYL or any category. Join Grant Simmons, formerly VP of...
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Microsoft Taking Platform Agnostic Approach to Cloud Security

Microsoft has signaled it wants to provide security for cloud-based companies in general, regardless of whether they use Azure, AWS, or Google Cloud. Microsoft is a far different company under Satya Nadella than it was under Bill Gates and Steve Ballmer. Instead of ruthlessly...
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Retailers Should Focus On The Last Mile, Says Justuno CEO

“Conversion optimization is the same as it’s been for a while,” says Justuno CEO Erik Christiansen. “People still don’t want to focus on the last mile. We’ve kept to the same message that retailers should be investing in their current website visitors. There’s always low-hanging...
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Bing revamps Site Explorer in new Bing Webmaster Tools

This tool gives SEOs information on how Microsoft Bing does just that and then gives you more data on clicks, impressions, links, errors, warnings, indexing issues and much more. Microsoft Bing has announced the re-launch of Bing Site Explorer. Don’t be fooled, Bing Site Explorer...
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Google vs. Edible Arrangements: Court rejects ‘theft’ claim

Edible Arrangements was seeking damages from Google for selling its name via search ads. The court didn’t bite. The Supreme Court of Georgia has rejected an attempt by Edible Arrangements to sue Google for theft, conversion, and racketeering. This legal fight dates back to 2018,...
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Facebook is still underreporting iOS web conversions, but not as much as before

The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021. Facebook estimates that, in aggregate, it is now underreporting iOS web conversions by approximately 8%, down from the 15% in September 2021. The company cited...