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Website migration checklist: 10 steps for success

Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps. Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier...
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PPC 2021 in review: Privacy and automation force advertisers to adapt

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021. In 2021, PPC professionals navigated changes in keyword match types and automated bidding, scratched their heads at the prospect of a...
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Canada to Ban Combustion Engine Cars Sales by 2035

Automakers will no longer be able to sell combustion engine passenger cars in Canada, effective 2035, adding to the growing impetus for a full transition to electric vehicles. Governments are working to combat climate change, with combustion engine vehicles being one of the...
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The new world of marketing

Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to...
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Bing Paparazzi Photos

Opening remarks by Yusef Medhi: Part II of the Bing Entertainment event set up for discussion session about the future of entertainment in search with Hollywood hitters: Joseph Gordon Leavitt & Kathryn Bigelow share their thoughts: Opening remarks by Yusef Medhi: Part II of...
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Google’s URL Parameters tool is going away

Google said this is because the tool has “low value.” Google announced that the URL parameters tool is going away next month, citing the tool has little or low value. Google will be sunsetting this feature on April 26, 2022 and you will no longer be able to access the...
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3 tips for optimizing paid social campaigns for seasonality

How retailers can make their seasonal social ad dollars go further. Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee...
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11 conspiracy theories about search, Google and Big Tech

From your phone is spying on you to Google manipulating ad auctions, here are some of the juiciest conspiracy theories. Conspiracy theories are everywhere online. Few are shockingly true, most are not, but one shared trait among all conspiracy theories is that a simple truth...
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Microsoft’s Automotive Ads get more placements, roll out globally

More placements may help businesses like car dealerships get in front of more potential customers. Microsoft Advertising has expanded Automotive Ads placements and rolled out the open beta to all advertisers globally, the company announced Wednesday. An example of Microsoft...
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KeyBanc Cites T-Mobile’s ‘Best-in-Class 5G Network’ As Reason For Upgrade

T-Mobile’s 5G network has received a major endorsement, with KeyBanc Capital Markets upgrading the stock as a result of its “best-in-class 5G network.” Once a distant third-place carrier, behind Verizon and AT&T, T-Mobile has become the company to beat in the 5G race after...