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Vast majority of Amazon advertisers plan to spend more on ads again this year

Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found. SAN JOSE – Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a...
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Google Search launches updated mobile design and interface

With a new, modern experience, Google says the redesign is easier to read and use. Google is rolling out a new design for its mobile search results. The updated interface aims to make the search interface easier to read for searchers while providing a cleaner and more modern...
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Bing is testing an ‘open in new window’ icon in the search results

While you can set your search settings to open all search results in a new window, Bing is testing an icon that lets you do that for each individual search result. Bing is testing a new icon in its search results interface to let searchers open the search result they are...
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How To Win Friends And Influence People In Social News Networks

Still wondering why you submit an article on Digg or Reddit and it goes nowhere? The key, as with most things in life, is who you know. But as with links, clients or affiliates: you want quality over quantity. You want people who are active and have strong profiles. So how do you...
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How to optimize account structure in an era of automation

Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy. Automation has dramatically changed Google Ads and the other big ad platforms in recent years. In many ways, automation has made our lives easier. For example, I don’t...
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How hub-and-spoke content marketing can help improve SEO

Hub and spoke content marketing strategies are becoming increasingly popular. Learn how how they can help improve rankings. “When we think about creating topical – evergreen, informational content – it’s sometimes hard to fit all that information on one landing page,” said Zack...
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Intel Wins DARPA Contract For Off-Road Autonomous Vehicle Sim Software

Intel has won a contract to provide the Defense Advanced Research Projects Agency (DARPA) with simulation software for autonomous off-road vehicle testing. Automakers around the world are working to develop autonomous vehicles, but their application goes far beyond the highway....
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Is Rewarder The Heir Of Google Answers?

There have been a range of “answer engines” or “help engines” (Q&A sites) that have come and gone over the years. Some of them might be considered “social search.” Yahoo Answers, Ask.com (more recently focused on Q&A), Answers.com, Askville (Amazon), ChaCha, Keen,...
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Bing adds hotel booking filter, home services pricing & coupon deals in search

Bing launches new intelligent search features to help you make better buying decisions. Bing has announced an array of new “intelligent search” features around hotel searches, home cost and pricing guides and also coupon and deal snippets in search. Bing said it hopes these...
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Google’s search choice screen had virtually no effect on search market share, perhaps by design

Auction participants say the model favors ad-heavy search engines and redirects their profits to Google. Google’s search choice screen was introduced nearly a year ago. It was created as a way to appease the European Commission after it fined the company €4.3 billion (roughly $5...