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Bing Webmaster Tools adds Domain Connect verification integration

Bing makes it easier to verify some sites with Bing Webmaster Tools. In order to make it easier for some webmasters to verify their web sites with Bing Webmaster Tools, Bing added support for verification through Domain Connect. This allows those using 1&1 IONOS, GoDaddy,...
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Google November 2021 core update is finished rolling out

This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for the year. Google has confirmed that the November 2021 core update is now finished rolling out. The announcement. “The November 2021 Core...
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Twitter for Professionals: How to switch to a Professional Account

Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert? Twitter has made Professional Accounts available to all of its global users. Professional Accounts, originally introduced in October, are now...
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Why automation is the future of lead management (and RevOps)

RevOps is trending toward low-code automation that closes software gaps and solves fundamental marketing and sales challenges. Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of...
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How to create a three-tier blog strategy to increase revenue

Grow your bottom line faster with this content marketing strategy that influences newbies, intermediates and experts. You’ve completed your audience analysis – you know exactly who you’re targeting. You’ve done your keyword research – you’ve mapped out your blog topics and what...
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Yes, Twitter Is Working On An Edit Feature

Twitter has said it is working on an edit feature, just days after Elon Musk posted a poll asking if users wanted one. Twitter has notoriously not had a way to edit tweets, meaning users had to delete them if there was a mistake, or live with it. Elon Musk posted a poll asking if...
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Search marketers, are you ready to measure results in a cookieless world?

Listen in on the challenges and solutions to help you get ready for the imminent sunset of third-party cookies. Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core...
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Bing introduces penalty for ‘inorganic site structure’ violations

It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks. Bing is introducing a spam penalty against “inorganic site structure” violations, the search engine announced on Monday. The new penalty seeks to address tactics such as...
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Google Business Profiles add new recycling attribute

This new attribute may help your business stand out from the competition in the Google local results. Google has a new recycling attribute label you may be able to add to your Google Business Profile, the company announced. This attribute can be used to highlight if your business...
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Facebook ads ‘Interest Categories’ may be up to 33% inaccurate

But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data. Interest Category targeting in Facebook may be up to 33% inaccurate, according to new study from North Carolina State University....