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The deprecation of third-party cookies in Chrome is fast approaching. Here’s a timeline to help you build a new measurement framework. The privacy-focused evolution has steadily progressed over the past three years, all in the name of improving user privacy. However,...

The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across Google’s properties. The Google partnership with WooCommerce, originally announced at Google Marketing Live, is now available to...

New research reveals what’s hindering collaboration and productivity in the era of hybrid work—and what marketers need to know for success. The stakes are high for marketers today to adapt and scale their operations. Trends like the hybrid work shift and the looming metaverse...

Get up close and personal with the functionality offered in Bing Webmaster Tools in this six-part series. You’re probably familiar with Google’s Search Console, but have you thoroughly explored the tools provided by Bing? If not, this series written by contributor and Bing search...

The two new additions to Google’s featured snippets are ‘From the web’ and ‘Other sites say’. Here’s what they look like. Google is testing some significant changes to featured snippets. Both will give searchers a more diverse set of sources in...

For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR pros log in almost every day to update media lists or find new contacts to build relationships with on behalf of clients. It’s incredibly valuable...

The 2022 Search Engine Land Awards entry period is officially open! Winning an industry award can greatly impact how customers, clients, and colleagues regard your brand. Showcase your achievements and celebrate your professional excellence by entering The Search Engine Land...

Intent signals bring precision to today’s B2B marketing strategy. The following article is based on a conversation between Colby Cavanaugh, VP Business Development & Alliances, Integrate and Kate Athmer, VP of Growth, Bombora. Hope is on the horizon that 2021 will be a...

Google also announced more Lens integrations for Chrome as well as the rollout of the “Your carts” card. The mobile Chrome browser will show updated pricing for products inside a user’s open tabs grid, Google announced Thursday. Alongside that update, the company also announced...

Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time. This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and...