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 In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing presidential campaign and the thousands of undercard races that are about to launch in 2016. For this edition, we tapped the experience of one of...

The enterprise platform will integrate the technology, which was created by the late Hamlet Batista, into its platform. Enterprise SEO platform seoClarity today announced it has purchased the RankSense technology and intellectual property (IP). Terms of the deal were not...

Starting this month Apple is shifting their CPM pricing to the more updated cost-per-touch model Apple Search advertisers will soon notice a new campaign pricing type. CPT, or cost-per-tap is Apple’s version of CPC, or cost per click. It is calculated by dividing your total spend...

ExpressVPN has removed its servers from India in response to legislation that requires VPNs to track and log a significant amount of user data. India recently passed the Cyber Security Directions legislation, requiring VPN providers to log customer names, IP addresses, email...

Loyalty programs are big business for companies and a key target for fraudsters. Don’t just wait for a hacker’s attack before acting. Loyalty fraud is on the rise again and, while account takeovers seem to be the most common type of fraud reported, this type of theft...

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing...

Chrome 88 allows you to view your site’s LCP, FIP, and CLS data in dev tools. Newly released Chrome 88 adds features for developers looking forward towards the upcoming Page Experience update, which adds the relatively new Web Vitals metrics to any pre-existing user...

Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers. As Facebook CEO Mark Zuckerberg heads to Washington, D.C., to testify before Congress about Cambridge Analytica exploiting user data,...

RankRanger data and SEO evidence shows Google is displaying more FAQ rich results. Google Search seems to be displaying more FAQ rich results in its search results over the past few days. Both RankRanger’s tracking tool and some SEOs are noticing this increase in the number of...

Advertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting. Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with...