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Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage...

Bing continues its global build-out of Shopping Campaigns. Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today. Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in...

The job is based in Mountain View, California and you would work on helping keep the search results spam free. Google is hiring a new Search Quality Analyst who would work on fighting spam in the Google Search results. A new job posting by Google is currently accepting...

Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly...

Learn the benefits and drawbacks of WordPress pages and posts and how to decide when you should use them. Since its launch in May 2003, WordPress has become the most-used website platform globally. The WordPress platform powers almost 37% of the top 1 million trafficked websites,...

Learn best practices for building and optimizing a powerful, integrated retargeting practice that reaches potential customers across multiple channels. Nearly half of digital marketers say that retargeting is their most effective tactic for improving search and social ad...

It’s Mental Health Awareness month. And Seth Besmertnik shares an important message: we all need help. May is Mental Health Awareness Month. This inspired Seth Besmertnik, the CEO of enterprise SEO platform Conductor, to reveal his struggle with mental health. His goal? To...

Learn what you can do with the new and incredibly useful test tools from WebPageTest – with no coding required. There’s never been a better time than now for a web developer’s approach to SEO. The pace at which tools and resources, both new tools and anything familiar, innovate...

Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari. In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bin...

After 69 days of it not working, it is now back up and running. Google has reenabled the request indexing tool, within the URL Inspection tool in Google Search Console. The tool was disabled on October 14, 2020 – 69 days ago – and it was expected to come back before the holiday...