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The revised Google search quality guidelines are out; Wednesday’s daily brief

Health insurance ad formats for Microsoft Advertising… Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it...
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TikTok announces three new shopping ad features

The platform aims to help shop merchants maximize performance through algorithm-led commerce offerings. Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a new commerce ad suite...
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Is your website at risk for an ADA accessibility lawsuit?

It’s not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses. The American’s with Disabilities act has influenced the way businesses need to...
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Tips for how to post effectively on LinkedIn from SEO Sara Taher

Looking to grow your engagement and visibility on LinkedIn? Learn some tips from someone who is doing it well. Whenever I visit LinkedIn lately, I almost always see an update from Sara Taher, the SEO Team Lead at Flywheel Digital. And many of her posts tend to get a lot of...
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Google Translate App Adds 20 More Languages To The Instant Visual Translation Feature

The Google Instant Translation app gets a lot more powerful. Google announced it has expanded the instant visual translation feature within the Google Translate app to now support 20 new languages, bringing the total to 27 languages supported. Instant visual translation is when...
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Personalize each digital customer experience

Create intelligent, personalized e-commerce search and discovery experiences. You’re invited! Join Martin Salle, enterprise sales leader from Algolia and AWS, for a special conversation and hands-on solution demonstration. In this session: Leaders in every industry use Algolia...
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Bing Ads rolls out a new, more comprehensive campaign setup process

The new workflow offers more access to features and functionality during the initial setup. Bing Ads has updated the campaign creation workflow; it’s now designed to make it easier for advertisers to get campaigns set up and activated. Throughout the process, more options are...
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Google pauses all political ads through inauguration

Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration. 30 second overview. Google has temporarily disabled political ads for at least a week beginning January 14. They say they plan to continually monitor and...
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Modern Marketing Essential Guide To Social Marketing

Social media has evolved. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways. Get Oracle’s Modern Marketing Essential Guide to Social Marketing to learn how to...
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[Next week] Actionable search marketing training from SMX!

This is your final chance to attend the SMX Master Classes in 2022! Don’t miss out! Don’t miss your chance to take your search marketing skills to the next level: Register now for your choice of live, two-day SMX Master Class – happening online next Tuesday and Wednesday (August...