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Making URL changes to your site can take several months for Google to process. Google released a video on the SEO impact of making URL structure changes to your site. In short, John Mueller, a search advocate at Google, said these URL changes are “not that simple for search...

Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was. In part one with Joe Beccalori of Interact Marketing we spoke about the diminishing value of the organic SERP, so in part two we talk about...

Without a compelling story and the right data, your SEO reports won’t be well received. Here’s a guide to help you get ahead. SEO reporting and tracking are major sticking points for anyone in the industry. Data that you find important may be less valuable to C-suite...

Review the types of justifications, and which are applicable for your brand, to help you develop both onsite and GBP optimization strategies. Justifications are snippets of text that Google shows in the local pack to help users “justify” why the business is showing up for their...

After a successful test, Microsoft says it will expand its Catapult server project to all Bing servers in one of its datacenters in 2015. Microsoft told a microprocessor conference Tuesday about the results from its early testing. The PC World article gets into fairly technical...

Google has also retired the DuplexWeb-Google web crawler. Google has shut down Duplex on the Web and has retired its web crawler, DuplexWeb-Google. Google posted a notice of this in this help document saying “Duplex on the Web is deprecated, and will no longer be supported as of...

The solution provides advertisers with more control over the content that appears around their In-Feed Ads. TikTok recognizes that not all of the content on its platform will resonate with all viewers. The Inventory Filter provides brands with options to show or not show their...

This feature looks and feels a lot like the Google Question Hub. Google Search Console is experimenting with a new feature named “content ideas.” Content ideas give the content creator, publisher, SEO, webmaster, etc., some tips and advice on what new topics they can write about...

To thrive in search marketing, consider how you can deliver stellar results, be an incredible contributor and take ownership. This article details how aspiring search marketers can advance their careers through accelerated job performance and proactive outreach. The best path to...

Maryland has become the second state to ban TikTok over cybersecurity concerns, also banning other Chinese and Russian apps and services. Concerns have been growing over the security and privacy risk TikTok poses. South Dakota banned the app from state-owned devices and Maryland...