By

By prioritizing the needs and well-being of your team, you can create a work environment that is conducive to success and retention. “I’m just gonna come in and do my job. Still doing all my deliverables, but not a day early, not doing anyone else’s job on top of mine, not coming...

The layoffs may be closely tied to another shift in strategy – the increasing reliance on resellers. Google has been encouraging advertisers to use its network of approved resellers more frequently in recent years. This strategy helps Google reduce expenses for advertising...

Capital One has eliminated 1,100 agile tech jobs, part of its “overall tech transformation.” According to Bloomberg, the company is eliminating jobs specifically focused on agile development. Instead, the company plans for existing engineering and product management roles to...

Looker Studio lets you create branded data visualization reports and dashboards. Here’s everything you need to know to get started. Analytics has always been a challenge for marketers. Data can be confusing, overwhelming and, difficult for the ordinary human to understand...

TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also...

Google’s SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more. Google blackens its logo, configures Googlebot to crawl at a much lower rate In 2012, when you visited Google, you saw this: That’s how Google voiced...

Does adding schema help improve your search rankings? Google says no but… Martha van Berkel runs a company named Schema App and is a schema and structured data maven. In our video interview we spoke about that topic. We talked about the growth of structured data adoption...

JPMorgan is in the middle of an embarrassing situation, claiming it was duped into purchasing a startup. JPMorgan bought Frank, a financial aid website for college students, for some $175 million. Unfortunately, when JPMorgan sent out marketing emails to Frank’s customers, 70% of...

What would you say is the most important metric for a business? Is it profit? Revenue? Customers served per day? The answer may surprise you. In fact, according to eCommerce conversion rate experts, the number one metric for any business should be its conversion rate. Conversion...

Duane Forrester from Bing wrote a blog post on the Bing Webmaster Blog suggesting that Bing’s search ranking algorithms do in fact consider poor grammar, typos and poor language to be part of their ranking factors. Duane said, “just as you’re judging others’ writing, so the...