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Google’s SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more. Google blackens its logo, configures Googlebot to crawl at a much lower rate In 2012, when you visited Google, you saw this: That’s how Google voiced...

Does adding schema help improve your search rankings? Google says no but… Martha van Berkel runs a company named Schema App and is a schema and structured data maven. In our video interview we spoke about that topic. We talked about the growth of structured data adoption...

JPMorgan is in the middle of an embarrassing situation, claiming it was duped into purchasing a startup. JPMorgan bought Frank, a financial aid website for college students, for some $175 million. Unfortunately, when JPMorgan sent out marketing emails to Frank’s customers, 70% of...

What would you say is the most important metric for a business? Is it profit? Revenue? Customers served per day? The answer may surprise you. In fact, according to eCommerce conversion rate experts, the number one metric for any business should be its conversion rate. Conversion...

Duane Forrester from Bing wrote a blog post on the Bing Webmaster Blog suggesting that Bing’s search ranking algorithms do in fact consider poor grammar, typos and poor language to be part of their ranking factors. Duane said, “just as you’re judging others’ writing, so the...

Also, Google will no longer support custom call to actions. Google Business Profiles will only allow product pricing when the price is a single price, not a range of prices, starting on February 15, 2023. Also, Google said that it will no longer allow custom call to actions in...

We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it. Since its initial release in 2016, TikTok has become the fastest-growing social media platform. If you’re looking to learn more about the...

Dive deep into GA4, Google Ads, technical SEO, and more with an expert-led SMX Master Class! Discover actionable tactics to boost organic traffic, design high-converting landing pages, successfully navigate the switch to GA4, and more: Attend your choice of a tactic-rich SMX...

For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over. 2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023,...

T-Mobile has given a glimpse into its full-year performance, handily beating both Verizon and AT&T while delivering record results. T-Mobile says it added 1.4 million postpaid net accounts and 6.4 million postpaid net customers over the course of 2023, both of which were a...