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Microsoft is moving full speed ahead in its plans to incorporate ChatGPT in Bing, with a new and improved version rolling out in the coming weeks. ChatGPT has quickly become the poster child for AI development and has permeated multiple industries. Microsoft is eager to integrate...

Here’s a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023. As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan...

Bing censors search results in China in accordance with Chinese law. But does it do so in the US and elsewhere around the world for Chinese users? That disturbing proposition was raised yesterday in an article appearing in The Guardian. The article asserted that Bing search...

Google Ads was out for 3 hours, leaving advertisers unable to manage campaigns. Update. According to Google, the issue has been resolved. Original post. Happy Monday! The Google Ads dashboard may be down for some users. The Google Ads Status Dashboard. The Status Dashboard...

The new updates have been in the works for months, but likely won’t be a huge game-changer for most. Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August. The new ‘Conversions...

By prioritizing the needs and well-being of your team, you can create a work environment that is conducive to success and retention. “I’m just gonna come in and do my job. Still doing all my deliverables, but not a day early, not doing anyone else’s job on top of mine, not coming...

The layoffs may be closely tied to another shift in strategy – the increasing reliance on resellers. Google has been encouraging advertisers to use its network of approved resellers more frequently in recent years. This strategy helps Google reduce expenses for advertising...

Capital One has eliminated 1,100 agile tech jobs, part of its “overall tech transformation.” According to Bloomberg, the company is eliminating jobs specifically focused on agile development. Instead, the company plans for existing engineering and product management roles to...

Looker Studio lets you create branded data visualization reports and dashboards. Here’s everything you need to know to get started. Analytics has always been a challenge for marketers. Data can be confusing, overwhelming and, difficult for the ordinary human to understand...

TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also...